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Five libraries connect articles, guides and case studies with the services that help put them into practice.
Amazon, Alibaba and marketplaces
Guides and analysis for selling on Amazon, Alibaba, AliExpress and other marketplaces, from channel strategy to day-to-day operations.
Explore topic 02 / 34 articlesDesign, UX and web development
Projects, principles and lessons on web design, user experience, visual identity and digital product development.
Explore topic 03 / 7 articlesDigital marketing, SEO and social media
Content on search visibility, advertising, social media and digital acquisition to turn visibility into demand and business.
Explore topic 04 / 9 articlesDigital transformation, ecommerce and data
Analysis of digital transformation, ecommerce strategy, analytics, cloud and the use of data to make better decisions.
Explore topic 05 / 2 articlesSitelicon case studies and news
Case studies, partnerships and news showing how Sitelicon turns technology, ecommerce and design into results.
Explore topicEditorial archive
All our articles.
The archive will grow into this library with a shared structure, reviewed content and links to the relevant services.
ChatGPT Ads: a new advertising opportunity to get there first
What the new ad offers in ChatGPT, why it opens a different context for brands and how to prepare campaigns from the start with experience and measurement.
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How to sell on ChatGPT: a guide to preparing your product catalogue
What a brand needs to show products in ChatGPT, how to prepare the feed and how to turn conversational discovery into ecommerce sales.
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How to prepare your product catalogue for search and AI with Sales Layer PIM
A structured, complete and connected catalogue improves product visibility across search engines, marketplaces and AI assistants.
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Global Ecommerce Solution: technology, tax and logistics for international selling
Sitelicon, MUAYTAX and Beeping coordinate ecommerce strategy, technology, international tax and 3PL logistics to launch and operate new markets.
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Googlebot in 2026: HTML, JavaScript and structured data on the SEO critical path
What Google's crawling documentation means for response limits, JavaScript rendering, canonical URLs and structured data.
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Amazon Seller Assistant and Canvas: agentic AI reaches seller operations
What Canvas means for analysing sales, advertising, inventory and launches in Seller Central, and how brands should prepare.
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Enterprise AI agents: from isolated assistant to connected workflow
How to turn an AI assistant into an enterprise system connected to data, tools, permissions, evaluation and human oversight.
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Amazon Ads in 2026: AI as a creative and strategic engine
How to apply Amazon Ads AI to creative work, campaigns and measurement without losing brand judgement or business control.
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Apps in ChatGPT: a new channel for digital services
What the 2025 Apps SDK opened up and how to design useful services inside a ChatGPT conversation.
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AI Mode arrives in Spanish: how business visibility changes on Google
What AI Mode in Spanish meant and how to prepare content, catalogues and measurement for more conversational search.
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AI search creates more complex queries: how to earn higher-quality clicks
What changes when people ask more detailed questions and how to build content that earns visibility, trust and purposeful visits.
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ChatGPT Agent: from answering questions to executing processes
How ChatGPT Agent moved AI from conversation towards multi-step business tasks.
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The new Search Console Insights: from SEO data to better decisions
How to use integrated Search Console Insights to understand performance, content and opportunities without losing business context.
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Google AI Mode: how generative search changes SEO
What Google AI Mode meant for search and how to adapt content, data and measurement to generative queries.
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Voice agents for customer service and ecommerce
How real-time voice models open new support and shopping experiences, and what reliable business implementation requires.
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Google's March 2025 core update: lessons for SEO and content
What the March 2025 core update taught and how to review content, authority, intent and experience without chasing shortcuts.
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EU AI Act: what the AI literacy obligation means for businesses
What AI literacy has required since February 2025 and how to turn it into training, governance and responsible business use.
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How to prepare an ecommerce site for AI agents
What changed when agents learned to navigate the web, and how to make an ecommerce experience understandable and safe for them.
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TikTok: a strategic tool for companies
What TikTok can bring to a company, how a company account works and what a brand should value before turning the platform into a business channel.
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Enterprise AI: security, integration and cost control for production
What changed for enterprise AI adoption in April 2024 and which architecture, permissions, data and measurement a production system requires.
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Amazon lets sellers create product listings with AI from a URL
What Amazon's March 2024 feature meant and how brands should prepare catalogue data, governance and review for reliable AI-generated listings.
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Amazon introduces generative AI for product titles and descriptions
Amazon introduced generative tools in September 2023 to create listings from a short description. What they offered and how to retain quality and control.
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Google's August 2023 core update: how to assess its effects
Google rolled out a core update across August and September 2023. A method for diagnosing changes without reacting with isolated fixes.
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Amazon Bedrock introduces agents: AI models that can complete tasks
AWS introduced agents for Amazon Bedrock in July 2023. We explain how they connect models, data and actions and which controls businesses need.
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The European Parliament sets its position on the first major artificial intelligence regulation
The European Parliament adopted its negotiating position on the AI Act in June 2023. What it anticipated for companies, providers and users.
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Google I/O 2023: artificial intelligence moves from experiments into work tools
Google I/O 2023 showed how generative AI would enter Search, Workspace and Cloud. What it meant for businesses and how to prepare.
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Google expands its reviews system: authority, experience and trust for SEO
Google's April 2023 reviews update expanded beyond products. We explain how to create comparisons and reviews that genuinely help people decide.
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Amazon Bedrock: generative AI reaches the enterprise cloud
Amazon introduced Bedrock in April 2023 to build applications with foundation models. We examine its importance for secure, scalable enterprise adoption.
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Microsoft and OpenAI expand their partnership: generative AI enters the enterprise
What the expanded Microsoft–OpenAI partnership meant in January 2023 and what it taught businesses about infrastructure, data and AI adoption.
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GEO/AIO for ChatGPT and other LLMs: how to build visibility from the beginning
What GEO/AIO is, how the visibility changes in ChatGPT, Google AI, Copilot and Claude, and what a company can do to be found, understood and cited.
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Data Spaces Kit: a guide to digital transformation and data economy
What was the Data Spaces Kit, who could request it, what amounts it financed and how it worked to incorporate into an eligible data space.
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Sitelicon completes the AWS acceleration program with Ingram Micro
Sitelicon Ecommerce Services completes the AWS Accelerated Development Program with Ingram Micro and strengthens its practice of architecture, migration and cloud operation.
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Amazon.ie: opportunities to sell in Ireland from Europe
Amazon.ie already operates in Ireland. We analyze the opportunity for European brands and sellers, catalogue expansion, logistics, VAT and operational preparation.
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TikTok Academy: Training to develop marketing in TikTok
What TikTok Academy is, what it currently offers and how to convert your itineraries, courses, videos and webinars into a business-related learning plan.
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TikTok Ads Manager: How to create and optimize effective campaigns
Guide to structure campaigns in TikTok Ads Manager, prepare measurement, develop creativities, manage audiences and optimize with business criteria.
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TikTok for Business and Business Center: How to organize marketing in TikTok
What's the difference between TikTok for Business, Business Center, Ads Manager and the company account, and how to organize equipment, assets, permissions and measurement.
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Selling in Alibaba.com: how to prepare an international B2B channel
What Alibaba.com is, how it works for sellers and what strategy, catalogue, operation and follow-up a company needs to develop the B2B channel.
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Kit Consulting: advice for the digital transformation of SMEs
What was the call for Kit Consulting, which companies could access, what amounts it envisaged and what advisory services the programme included.
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Official Stores in marketplaces: boosting confidence and sales
How to convert an official store into a marketplace in a useful brand space to order the catalog, generate confidence, support campaigns and learn from buyers.
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Need for a direct consumer strategy (D2C) for brands and manufacturers
What a D2C channel brings to a brand or manufacturer, what capabilities it requires and how to integrate it with distribution, ecommerce and other commercial channels.
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Optimize your business with analysis and the Learning Club of Alibaba
How to use the analysis of Alibaba.com and the resources of the Verified Supplier Learning Club to understand performance, detect opportunities and improve B2B commercial operation.
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Ecommerce in the United States
Historical overview of e-commerce in the United States, its evolution, main categories and growth trends.
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Electronic commerce in Colombia
E-commerce has experienced great growth worldwide in recent years, and Colombia is no exception.
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Selling on Amazon Colombia
Selling in Amazon Colombia can be an excellent option for those who seek to expand their online reach and reach a wider audience.
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Ecommerce in the United Kingdom
E-commerce in the United Kingdom has experienced exponential growth in recent years and has become an integral part of the British economy.
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Electronic commerce in Portugal
A historical overview of e-commerce in Portugal, its main categories, challenges and opportunities for growth.
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Amazon Brand Registry
What Amazon Brand Registry is and how it helps brand owners to protect their products and intellectual property in Amazon.
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Selling in Amazon Portugal
Amazon Portugal is one of the largest and most promising markets for sellers seeking to expand their business in Europe.
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Selling in Amazon UK
Selling in Amazon UK is an excellent way to reach a wide and diverse audience in the UK and Europe.
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Amazon Business
Amazon Business is a service of Amazon company that offers specific commercial solutions for companies, public institutions and non-profit organizations.
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Amazon warehouses in Spain: centres, codes and addresses
A guide to Amazon centres in Spain: addresses, facility codes, 2026 developments and checks before shipping through FBA or Vendor.
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Selling in Joom Marketplace
Joom Marketplace is a business group specializing in ecommerce, which originated in Latvia in 2016 and has an international presence.
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Selling on PromoFarma Marketplace
Promoarma is the largest online pharmacy in Spain, with a total reach of 200,000 customers.
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Selling on Miravia
Miravia, formerly known as the Arise project, is the marketplace that the Alibaba group launched for the European market.
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Selling in Amazon Custom
Amazon Custom is a program that works as a separate Amazon store, this program allows you to offer custom and custom-made products.
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Selling in Amazon Belgium (Amazon.com.be)
Amazon Belgium has already been active for customers since October 18, 2022, so sellers can already sell their products via Amazon.com.be Available...
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Selling in Amazon Singapore (Amazon.sg)
Amazon Singapore is already active, so sellers can already sell their products through Amazon.sg.
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Amazon Project Zero
Amazon Project Zero is already available in Amazon's US stores.
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Selling in Spartoo (Marketplace)
Spartoo is an online shop where you can buy and sell clothes, shoes, women's, men's and children's accessories, but from 2015 they started opening physical boutiques.
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Selling in ASOS (Marketplace)
ASOS is one of the most popular online fashion shops worldwide where it offers more than 50,000 product lines of both its own brand and external brands of...
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Selling in Makro (Marketplace)
http: / / youtu.be / 8BPq8DFqeUo Makro is a Spanish subsidiary of the German group METRO, a hotel distribution company in Spain.
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Selling in Amazon Turkey (Amazon.com.tr)
Amazon.com.tr is already available for sellers to use through their EU account as a new country option.
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Selling in Unilae (Marketplace)
Unilae belongs to the Group of PcComponents and Multimedia SLU, is the new marketplace B2C multicategoria where you can sell your products in Europe.
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Selling in Aurgi (Marketplace)
www.aurgi.com Since 1972, Aurgi is a reference in the motor sector in Spain.
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Selling in Amazon Dubai (Amazon.ae)
Amazon Dubai is already active, so sellers can already sell their products through Amazon.a.
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Selling in Dott (Marketplace)
It is the first Portuguese market designed by Portuguese.
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Digital Transformation Aid: KIT DIGITAL
SITELICON ECOMMERCE SERVICES AS AN AGENT DIGITALIZADOR FOR DIGITAL KIT Since Sitelicon Ecommerce Services we have been collaborating in the processes of transformation...
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Selling in CataTu (Marketplace)
CataTu is a great online shop where Sellers can sell their gastronomic products, but mainly wines of Spanish origin.
Read article![Home page: Amazon Spain [Updated 2021]](/_astro/portada.DQHbFPNr_ZG5cgg.webp)
Amazon Spain Warehouses [Updated 2021]
Amazon has multiple warehouses located throughout Spain.
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Selling in Carrefour (Marketplace)
Carrefour is a French-based company, which is mainly engaged in the retail distribution sector.
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Born to Run (B2R). Special programs Amazon Vendor.
Within this program, the seller can order a product from Amazon Vendor by indicating how many units of that product you expect to sell over 10...
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How to sell on Cdiscount Marketplace
Cdiscount is the French marketplace for sale B2C capable of dealing with giants like Amazon or eBay.
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How to better manage your product information to increase your visibility in marketplaces
Selling products in marketplaces is a fundamental step for brands of any category and business size.
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Manual order management in AliExpress
Although AliExpress is very strong in the Spanish market, its recent immersion still causes it to meet some challenges such as order management.
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Danish brand Núnoo arrives on Amazon with Sitelicon Ecommerce Services
From Sitelicon, we have developed the official Núnoo stores in every country where the platform is present.
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Selling in Amazon Sweden (Amazon.se)
Remember that, if you can't see Amazon.se in your Central Seller account yet, you can insert your seller code into this link and Amazon's team will put it to your...
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What is AliExpress Plaza?
Within the AliExpress ecosystem we find many tools and resources that help us to empower small and medium-sized enterprises that want to be part of our...
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Types of promotions in AliExpress
If you want to achieve a correct positioning and exposure of your shop in the Alibaba marketplace, proactively managing promotional activity is a fundamental factor.
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Sitelicon Ecommerce Services during COVID-19
COLLABORATION WITH PUBLIC ADMINISTRATIONS
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Selling in AliExpress
AliExpress is the global sales platform for the final customer (B2C) of the Alibaba Group.
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Amazon's "Small and Light Products" Logistics Program in FBA
The Amazon "Small and Light" logistics program is due to the need to reduce the logistical costs of small and cost products within Spain.
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The importance of good web positioning for the success of online stores
The success of online shops depends on the target customers knowing they exist.
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Amazon expands to the Netherlands
As of 10 March 2020, Amazon has just reported that the sale is already available through Amazon the Netherlands.
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The network of mentors of AliExpress Businesses: Sitelicon
On December 4, 2019, the project AliExpress Businesses and its Mentors Network were presented at the COAM (Hortaleza 63, Madrid).
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What is Amazon Transparency and what benefits does it offer?
The program has been launched by Amazon in Europe, India and Canada after the program's success in the United States with more than 4000 brands within it and more than 300 million codes...
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What is Amazon Pay and what are the benefits?
Online payment system using Amazon's client's user account (and associated payment data) on websites other than Amazon.
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How to sell in Amazon China? Start from the beginning
Historical video guide on the first steps to address the sale in Amazon China.
Read article![Item cover: FBA: What is Amazon's logistics and what advantages it offers [Updated 2022]](/_astro/portada.BCrcxRVZ_17Xlqs.webp)
FBA: What is Amazon's logistics and what advantages it offers [Updated 2022]
The service Amazon makes available to any seller its own logistics.
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Selling in Worten (marketplace)
Worten Spain, with its 32 physical shops offers the possibility to sell within its online platform to brands and manufacturers in the model marketplace.
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Boardfy: price intelligence to sell more
Boardfy emerged in mid-2015 in response to the needs of a Galician ecommerce to control competition.
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Amazon Logistics: an ecommerce growth and expansion solution for manufacturers
A growth and expansion ecommerce solution for national manufacturers.
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Why selling on Amazon is a good idea?
Historical reasons for selling on Amazon and factors that influence the performance of an account and its catalog.
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Macaronesia: learning, errors and success
Macaronesia Suncare orders Sitelicon Ecommerce Services to develop the online business in the distribution of its products from Aloe Vera Canario, Tabaiba Aloe.
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6 tips for the correct use of typography on the web
The good use of typography when designing a web is fundamental.
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Official College of Psychologists in Madrid: web redesign
Reiseño for the portal of the Official College of Psychologists in Madrid.
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Designing for the user: user experience
UX (user experience) or user experience in Spanish, is a term that has gained increasing relevance in the online universe.
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Identity and web design for MyHOSTpitality
Visual identity project and web design for an online community of linguistic and cultural exchanges and stays among its members.
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With Tu Barrio: web design and logo
Design of logo and web design for Contubarro.com, a directory of professional shops that aims to promote local consumption of the neighborhoods.
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Design for the mobile version of Sitelicon
Design for the mobile version of the Sitelicon Web Projects web.
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The importance of having a good corporate identity
It seems that having a corporate identity is a big business thing.
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Infography: screen resolution
Infography made for the Sitelicon blog post that illustrates the most common screen formats.
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Infographic: the creative process for a website
With this heat it becomes difficult to work, but the creative process does not stop.
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Responsive website for Riaza B-Pro
Reiseño for the responsible adaptation of the website Riaza B-Pro. www.riazabpro.es
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10 years of web design: what has changed?
Sitelicon, father of Contrabase and this blog, is on the anniversary.
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Capilae: web design, UX and UI
Historical reference of the web design project, user experience and interface developed for Capitae.
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Talajara: web design, UI and UX
Historical reference of the web design project, interface and user experience developed for Talajara.
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Creating Sitelicon's corporate identity
Here we show a large part of Sitelicon's corporate identity manual, including logo design, corporate typography and colors, incorrect uses and...
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Edit your images without Photoshop II: mobile and tablet
Last month we were talking about some applications or tools to edit your images on your computer, both offline and cloud.
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Redesigning Codesa’s corporate identity
Redesign of corporate identity and the web of the Center of Codes. www.centro-codesa.com
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Edit your images without Photoshop I: tools
It sounds like photoshop to you, but it's out of your league and you don't know any other tools, or you just don't have it on hand.
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What is the most widespread screen resolution?
One of the biggest concerns of customers when requesting the design of a corporate website is what is the ideal resolution to develop their website.
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Big Ben Shop: Web design, UX and UI
Historical reference of the web design project, user experience and interface developed for Big Ben Shop.
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Do not deform your photos: learn to resize them
You have the perfect picture, but it doesn't fit well in the space you want to place it.
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Google will penalize websites not adapted to mobile devices
Something that will directly affect SEO rankings on the web pages.
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Internet image banks: are all the same?
Image banks are considered a key element in setting up a website or giving content to our blogs.
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The importance of having a corporate website
A corporate website is the one where the products and services offered by a company or a business are more precisely detailed.
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Monkaz: illustrations of avatars
Historical reference of the avatar illustration project developed for Monkaz.
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Clean Air: Web design and UI / UX
Historical reference of the web design project and UI / UX developed for Clean Air.
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Topkit: branding, graphic design, web design and UX / UI
Historical reference of the project of branding, graphic design, web design and UX / UI developed for Topkit.
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Web design for the Our Lady of Pilar College
Design for the renewal of the website of the Our Lady of the Pilar College of Madrid. www.nspilar.com
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Ecommerce Infography in Spain
Infography made for the Sitelicon blog post that illustrates the situation of e-commerce in Spain during 2014.
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Gastroempleo: logo and web design
Historical project for the design of logo and web for Gastroemployment, a employment portal specialized in gastronomy.
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Yocomo: corporate identity and web design
Historical project of corporate identity and web design for Yocomo, a kitchen portal for gastronomy fans.
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Landscare: logo design, web and app
Historical project of identity, web design and application for Landscare, a guide of nature and culture based on geolocation.
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Safari Crowdfunding: platform web design
A historic web design project for Safari Crowdfunding, a platform for funding and collective supply for startups and SMEs.
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The trends that web design will follow in the coming years
We have long mentioned web usability and accessibility, and we have explained what adaptive web design or mobile websites is.
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8 useful websites for finding free images
Historical selection of banks and search engines where you can find free pictures and images for digital projects.
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