Optimize your business with analysis and the Learning Club of Alibaba

In a marketplace B2B, publishing a catalogue is just the beginning. To grow up in a sustained way, you need to understand what happens in the store, what buyers are looking for, what products generate interest and at what point commercial opportunities are lost.

Alibaba.com offers its sellers information on the performance of the shop and learning resources to improve their activity. The combination of both elements - data and training - allows us to move from intuition-based management to a continuous process of observation, decision and improvement.

How can the analytics improve your business in Alibaba.com

The control tables of Alibaba.com help to interpret the behavior of the shop and its visitors. Among the indicators that the platform highlights are the unique users, the pages seen, the consultations received, the most visited products and the most sought after keywords.

Each single metric counts only part of the story. The important thing is to relate them: a high visibility with few clicks can point to a problem of relevance; many visits without consultations may indicate that the tab does not solve the buyer’s doubts; and a product with good performance can reveal an opportunity to expand range or investment.

Analytics help connect the visibility of the catalogue with the real behavior of the buyers.

Know your shop and your products

The analysis of traffic, visits to each data sheet, consultations and conversion allows to distinguish between products that attract buyers and products that need a review.

Some useful questions are:

• What products receive more impressions and visits?
• What do they generate, consultations or business opportunities?
• Where is traffic, but not conversion?
• What chips need better titles, images, technical information or commercial conditions?
• What products deserve more visibility or advertising investment?

The objective is not to pursue a single figure, but to identify where to act and to measure whether the change results in an improvement.

Get to know your buyers better

The visitors’ provenance, the keywords used, the pages consulted and their behavior within the store offer signs of real demand.

This information can help to adapt the catalogue, prioritize countries, review the commercial language or prepare specific content for different needs. It also allows to contrast whether the buyer profile that reaches the store matches the public defined in the international strategy.

Understand your market and your competitors

Advanced analysis tools allow you to study trends, categories, products and keywords. For a manufacturer, this reading can provide valuable information when deciding which markets to explore, which lines to drive and how to differentiate your proposal.

The comparison should be used as a context, not as an invitation to copy. The purpose is to understand its own position, to locate spaces for improvement and to set realistic objectives.

From data to a specific action

A panel does not improve business by itself. Analytics is useful when it is incorporated into a working routine with decisions, responsible and dates.

A simple cycle can be structured as follows:

1. Select indicators related to the commercial objective.
2. Review performance by market, product and source of traffic.
3. Formulation of a hypothesis about the cause of each deviation.
4. Apply a concrete improvement in catalogue, price, content, promotion or commercial care.
5. Measure the result and document what you learned.

The periodicity will depend on the volume of activity, but frequent operational monitoring should be separated from a broader strategic review.

What is the Verified Supplier Learning Club

The Verified Supplier Learning Club is a training space for the verified suppliers of the Alimaba.com. Its content is designed to help them better understand and take advantage of the capabilities associated with their Verified Supplier condition.

The programme brings together specific training on growth, analysis and use of tools for verified suppliers.

The offer published by Alibaba.com includes lessons on the Verified Supplier program, product selection and development, analytical tools, keyword advertising and other advantages available on the platform. It also incorporates sectoral reports and classes provided by e-commerce specialists.

What you can learn and apply

Use of the tools of Alibaba.com

The content helps to know functions that can go unnoticed in the daily operation. Understanding what each tool serves allows to decide which are directly related to the company’s objectives.

Product optimization and catalogue

Training on product selection, development and presentation can be used to review the quality of the catalogue and its suitability for international buyers’ searches.

Analytics and market opportunities

The Learning Club includes content dedicated to data reading and the use of analytical tools. This makes it easier for the team not to just consult indicators, but to learn to interpret them and make them decisions.

Advertising and visibility

The lessons on Keyword Advertising and promotional formats allow us to understand how the advertising investment fits into the whole operation and how to assess its contribution to the visibility and opportunities received.

Advantages of being a verified supplier

Verified Supplier is a membership level of Alibaba.com that incorporates a verification process carried out by an external entity. The platform presents it as a way to provide more information and confidence to buyers through evaluation reports, materials on the company’s capabilities and specific resources for the seller.

Verification does not replace a sound commercial proposal or guarantee results; it can strengthen credibility, but it must be accompanied by a worked catalogue, appropriate response times, clear information and coherent commercial management.

How to take advantage of the Learning Club in a practical way

For the training to have a real impact, it should be organized around specific needs:

• Define what you want to improve before you choose a content.
• It provides the appropriate modules for people responsible for catalogue, marketing, sales or operations.
• It turns every learning into an action that can be applied and measured.
• It shares conclusions so that knowledge is not isolated in one person.
• It regularly reviews the new platform and changes in the behaviour of buyers.

A short training may be more valuable than accumulating courses if it ends up in a properly implemented improvement.

Analytics, training and operation must work together

Alibaba.com provides data and resources, but each company needs to interpret them from its reality: priority markets, productive capacity, margins, logistics, sales teams and internationalization objectives.

The most effective approach connects three plans: to analyze what is happening, to learn how the platform works and to run improvements on a continuous basis. Thus, the presence in Alibaba.com is no longer a static catalogue and becomes a B2B channel managed with criteria.

How Sitelicon can help you

At Sitelicon we help manufacturers and companies structure, operate and grow their e-commerce channels. We can review the starting point, define indicators, organize the management of the catalogue and convert the available information into a priority work plan.

We can also integrate channel data into a broader business view, connecting them with other marketplaces, own ecommerce and command tables used by direction and by operating equipment.