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Email Marketing and Automation

Every email can activate the next decision.

We design campaigns, automation and lead-generation systems that use data and behaviour to turn isolated communications into measurable relationships.

Tell us about your projectExplore the approach
1:1More relevant communication through segmentation.
24/7Sequences triggered by data and behaviour.
A/BLearning through controlled testing.
CRMLeads and activity connected to the sales system.

Direct relationships

Email works when it is part of a system, not just a sending calendar.

We connect strategy, data, content, design, automation and measurement. The goal is not to send more, but to recognise each person’s context, trigger the right communication and learn from the response.

Platforms

We work with leading email and automation platforms.

We select technology around objectives, data, ecommerce, CRM, volume and team capability. We can improve an existing setup or configure a new one.

01

HubSpot

CRM, marketing automation, forms, lead nurturing and reporting.

02

Mailchimp

Campaigns, audiences, journeys and ecommerce. Sitelicon is a Mailchimp Partner.

03

Klaviyo

Ecommerce email and automation driven by behaviour and customer lifecycle.

04

ActiveCampaign

Campaigns, automation, segmentation, lead scoring and CRM.

When it creates value

From a contact list to a relationship and conversion system.

We can organise an existing operation or build one from the ground up, connected to ecommerce, web, forms and CRM.

01

Unsegmented campaigns

Everyone receives the same message and relevance declines with every send.

02

Fragmented database

Contacts, consent, purchases and interests live in disconnected systems or lists.

03

Manual lead follow-up

Opportunities cool down because response depends on repetitive or delayed tasks.

04

Results without learning

There are opens and clicks, but no hypotheses, tests or decisions to improve conversion.

What we do

Campaigns, automation, acquisition and conversion in one connected scope.

We configure the service around data maturity, platform, objectives and internal capability.

01

Strategy and database

We prepare information for relevant, controlled communication.

  • Objectives, audiences and communication plan
  • Contact management, cleaning and organisation
  • Profile and behavioural segmentation
  • Consent, privacy and GDPR
02

Campaigns and content

We design and produce communication for every device.

  • Newsletter planning and copywriting
  • On-brand templates
  • Responsive design and build
  • Scheduling, testing and send control
03

Automation and acquisition

We connect every signal with the next useful action.

  • Welcome, nurture, abandonment and reactivation
  • Landing pages, forms and lead magnets
  • CRM, ecommerce and analytics integrations
  • Email and complementary-channel journeys
04

Analytics and CRO

We measure the journey and turn results into improvements.

  • A/B testing of subjects, content and calls to action
  • Reports, metrics and KPIs
  • Landing-page and form conversion
  • Continuous learning and optimisation

Operating model

We start with data and finish with a new hypothesis.

  1. 01

    Assess

    We review objectives, audiences, data, consent, platform, campaigns and conversions.

  2. 02

    Design

    We define segments, messages, journeys, automation, templates and indicators.

  3. 03

    Build and activate

    We configure the platform, produce content, integrate data and launch.

  4. 04

    Measure and improve

    We analyse campaigns and journeys, run tests and prioritise the next improvement.

Real examples

Emails, landing pages and journeys built for different brands.

A selection of work already published by Sitelicon. Open any image to review the complete piece.

Why Sitelicon

Marketing connected to technology, ecommerce and data.

We can work on communication and also solve what surrounds it: acquisition, CRM, integrations, web experience, conversion and measurement.

  • Strategy and production in one team
  • Ecommerce, CRM and systems integration capability
  • Experience with manufacturers, brands and B2C businesses
  • Continuous improvement through data and experimentation

Frequently asked questions

Campaigns, platforms, data and automation.

01Can you work with our current platform?

Yes. We work with HubSpot, Mailchimp, Klaviyo and ActiveCampaign. We first review configuration, data and integrations before proposing changes.

02Can you manage both campaigns and automation?

Yes. Scope can include strategy, planning, content, design, configuration, sends, automated journeys, analysis and improvement.

03Do you build lead-generation landing pages and forms?

Yes. We can define the journey, write content, design and build the landing page, configure forms and integrate leads with the CRM.

04Does the service include GDPR compliance?

Consent, unsubscribe and data-processing structures are part of the approach. Specific legal decisions should be validated by the organisation’s legal adviser.

05How is the work measured?

We define indicators around the objective: deliverability, database growth and quality, engagement, conversion, opportunities, sales, retention or recovery.

Email Marketing and Automation

Let’s turn your data and communication into a relationship system.

Tell us which platform you use, what your database looks like and which journeys you want to activate. We will review the starting point and priorities.

Send an enquiry

Let’s start with the context.

We only ask for the information needed to understand and route your enquiry correctly.

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