Intent
The conversation provides context about what a person is exploring or comparing.
ChatGPT Ads
Advertising that appears while customers compare and decide.
We plan, configure and optimise ChatGPT Ads campaigns, connecting conversational intent, creative, landing pages and measurement to business objectives.
ContextRelevance informed by conversation and intent.
CPM / CPCViews, clicks or conversion objectives.
Pixel + CAPIConnected web and conversion measurement.
BetaA new channel that needs testing and control.
A new decision moment
ChatGPT Ads creates a paid channel inside context-rich conversations.
Ads are labelled and kept separate from answers. Relevance goes beyond a keyword: conversation context, intent, the landing page, headline, copy and context hints can all matter. We design the complete system so the campaign is useful, measurable and consistent with the brand.
How the channel works
From a relevant conversation to a measurable outcome.
ChatGPT Ads combines context signals, an ad and a destination. Quality depends on all four layers working together.
Relevance
Context hints, the ad and landing page help the system determine fit.
Experience
The ad is labelled and remains separate from the ChatGPT answer.
Outcome
UTMs, pixel, Conversions API, analytics and CRM connect the interaction to the business.
When it fits
Enter early without turning novelty into uncontrolled spend.
The channel is in beta. Before investing, we define fit, market, proposition, measurement and clear learning criteria.
No intent strategy
The campaign must understand what people are trying to solve instead of simply importing a keyword list.
The landing page breaks the conversation
Clicks lose value when the destination does not continue the context, promise and next action.
Conversions are disconnected
Without pixel, Conversions API, UTMs and analytics it is hard to distinguish curiosity from outcomes.
An isolated metric drives decisions
Impressions and clicks are not enough; we compare quality, conversion and commercial value.
What we do
ChatGPT Ads strategy, activation, creative and measurement.
The business owner creates and verifies the account, then can invite us to prepare and manage the operation.
Strategy and fit
We define where the channel can create value and for which objective.
- Audiences, markets and intent
- Views, clicks or conversion objectives
- Proposition, offer and journey
- Budget, bids and decision criteria
Account and campaigns
We structure activation in Ads Manager.
- Guidance through setup, verification and access
- Campaigns, ad groups and ads
- Context hints and exclusions
- Policy, schedule and budget control
Creative and landing pages
We connect the message to a coherent destination experience.
- Headlines, descriptions and images
- Variants by intent and proposition
- Landing pages and forms
- Message and conversion tests
Measurement and optimisation
We connect media activity to outcomes.
- UTMs, pixel and Conversions API
- Events, analytics and CRM
- CTR, CPC, CPM, conversions and quality
- Reporting, experiments and continuous improvement
Operating model
Validate, activate, measure and scale with evidence.
- 01
Assess
We review availability, account, market, audience, proposition, landing page, data and constraints.
- 02
Design
We define structure, context hints, creative, journeys, budget and measurement.
- 03
Activate
We configure campaigns and events, validate destinations and launch with controlled scope.
- 04
Learn
We analyse outcomes, quality and business value to iterate or expand investment.
Applications
Where ChatGPT Ads can create value.
Fit depends on market, availability and the ability to measure outcomes.
Ecommerce and catalogues
Support comparisons, product discovery and purchase decisions with relevant destinations.
B2B services
Address complex evaluation contexts and lead towards an enquiry, assessment or meeting.
Professional services
Connect specific needs to a useful proposition, resource or diagnosis.
Cross-channel learning
Compare messages and intent across Google Ads, Meta Ads, SEO, CRM and sales data.
Why Sitelicon
The campaign does not end at the ad.
We connect acquisition strategy, ecommerce, development, integrations, CRM and analytics to solve the landing experience, conversion and data quality too.
- Strategy and operation in one team
- Ecommerce and B2B and B2C acquisition experience
- Landing-page and measurement integration development
- Combined view of media, analytics, CRM and sales
Frequently asked questions
Availability, operation, accounts and measurement.
01Is ChatGPT Ads available in Spain and other markets?+
OpenAI currently offers self-service Ads Manager in selected countries, subject to availability, verification, policy and product changes.
02Are ads part of ChatGPT answers?+
No. OpenAI states that ads are clearly labelled and kept separate from answers.
03Does it use keywords?+
Context hints guide relevance but are not exact-match keywords and do not guarantee delivery. Conversation, intent, landing page and ad content can also matter.
04How is media bought?+
Ads Manager supports objectives and models based on impressions or valid clicks, with budgets and maximum bids. Available settings may change during beta.
05Can Sitelicon create the client account?+
A business owner must create the account and complete verification and billing. They can then invite Sitelicon to work in it.
06How are conversions measured?+
We can connect UTMs, the OpenAI pixel and Conversions API with analytics, ecommerce or CRM systems, subject to consent and privacy requirements.
07Does it replace SEO, GEO/AIO or Google Ads?+
No. It is a complementary paid channel whose role should be planned with the wider visibility, acquisition and conversion strategy.
08Is Ads Manager still in beta?+
Yes. Features, availability and policies may change, so we verify the official documentation before each activation.
ChatGPT Ads
Let us assess whether ChatGPT Ads fits your acquisition strategy.
Tell us the market, proposition, objective and how you measure conversions today. We will prepare an assessment and controlled test plan.
Send an enquiry
Let’s start with the context.
We only ask for the information needed to understand and route your enquiry correctly.
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