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Ecommerce consulting

Ecommerce consulting to decide what to build, how to operate and where to grow.

We help manufacturers, brands and B2B, B2C and D2C companies define why the digital channel exists, whom it serves, where it sells and how it connects with products, teams, systems, logistics, marketing and data.

Tell us the contextExplore the scope
ModelChannel role and objectives.
MarketCustomer, offer, countries and competition.
ChannelsOwn store, marketplaces or both.
OperationsProcesses, systems, logistics and service.

Decisions before platforms

A store is not a strategy.

Technology only works when the channel role, proposition, catalogue, markets and operations are clear. We organise those decisions before building, migrating or accelerating ecommerce.

Ecommerce consulting for businesses

What an ecommerce strategy solves and when it is needed.

Sitelicon helps manufacturers, brands and companies define the role of ecommerce, priority customers and markets, the combination of an owned store and marketplaces, technology, operations and the growth model. The outcome is a viable roadmap before investing in development, migration, acquisition or international expansion.

01

B2B manufacturers moving towards B2C

We define a direct channel that works alongside distributors, pricing, catalogue, sales teams and existing systems.

02

Ecommerce businesses that need to scale

We organise markets, channels, processes, technology, data and ownership before investment or complexity increases.

03

Companies facing a critical decision

We provide criteria before selecting a platform, migrating, expanding internationally, entering marketplaces or reorganising operations.

Define the strategy before you

  • Create or redesign an online store
  • Migrate ecommerce platforms
  • Launch direct-to-consumer sales
  • Enter Amazon or other marketplaces
  • Sell in new countries
  • Integrate ERP, PIM, CRM and logistics

Sitelicon has worked in ecommerce since 2005 and can continue after consulting with development, integrations, operations, marketing, analytics and continuous improvement.

What we define

The complete commercial system around the channel.

Strategy connects the customer promise with the actual capacity to deliver it.

01

Proposition and demand

Why buy, for whom and with what offer.

  • Segments and needs
  • Catalogue, price and promotion
  • Demand and positioning
02

Channels and markets

Where to sell and the role of each channel.

  • Own store
  • Marketplaces
  • Countries and expansion phases
03

Technology and data

The foundation the model requires.

  • Platform and architecture
  • ERP, CRM and logistics
  • Analytics and indicators
04

Operations and growth

How to run and develop the channel.

  • Orders, service and returns
  • Acquisition and loyalty
  • Team, partners and governance

Outcome

An ecommerce model that clarifies what to build and how to operate it.

01

Channel role

Objective, customer, proposition and relationship with the existing business.

02

Channel model

Own store, marketplaces and prioritised markets.

03

Operating model

Processes, ownership, systems and exceptions.

04

Roadmap

Phases, investment, dependencies and indicators.

Method

From commercial context to a viable roadmap.

  1. 01

    Understand

    Business, product, channels, teams and systems.

  2. 02

    Validate

    Customer, demand, competition, data and constraints.

  3. 03

    Design

    Proposition, channels, technology and operations.

  4. 04

    Prioritise

    Phases, dependencies, investment and metrics.

Client references

Our clients describe what it is like to work with Sitelicon.

Their original words, faithfully reproduced together with the people and organisations behind each experience.

Balmes, J.
★★★★★5/5HubSpot

Profesional y ameno

«El proceso de implementación fue claro, la formación pertinente y profesional»
FOTO
Jesús MuñozDirector · Vivaelcole.com
«Un gran equipo de profesionales capaz de sacar adelante proyectos de cualquier tipo. En nuestro caso, el desarrollo de una web completamente a medida. Desde ayudarnos con el planteamiento, diseño de la web y desarrollo de la misma hasta adaptaciones e integraciones con múltiples marketplaces. También contamos con su ayuda para el posicionamiento SEO. Siempre haciendo que todo resultara sencillo para nosotros.»
Charly Sinewan11 opiniones
★★★★★5/5Hace 7 añosGoogle
«Sitelicon es una empresa joven y muy competente. Son expertos en Ecommerce y los resultados se ven y se traducen en ventas. Estoy muy contento con su servicio y profesionalidad.»
Jon Barbulescu1 opinión
★★★★★5/5Hace 7 añosGoogle
«Llevamos 8 años trabajando con Sitelicon en varios proyectos. Son muy profesionales, llevando a cabo con éxito todos los temas. Lo recomiendo!»
Beatriz GarcíaSocia fundadora de Enjabonarte
«Entramos en contacto con Sitelicon para rehacer nuestra página web con venta online por tercera vez, después de conocer el mercado nos pareció una empresa que garantizaba profesionalidad y dinamismo. Estamos muy contentos con el resultado así como la parte de mantenimiento y promoción, el proyecto está siempre vivo, para nosotros lo más importante fué la transparencia y no sentirnos cautivos como en las dos ocasiones anteriores. Gracias Sitelicon.»
«Tener presencia en internet era un objetivo prioritario para nuestra empresa. Tardamos algún tiempo en encontrarles pero pronto captaron nuestra idea y en pocos meses nuestra web estaba en funcionamiento tal y como esperábamos que fuese. Gracias a ello hoy tenemos presencia en internet, una tienda online con un amplio catálogo de productos y clientes por todo el territorio nacional.»

Frequently asked questions

Strategy, channels, technology and roadmap.

01What does ecommerce strategy consulting include?

We analyse the business, customers, proposition, catalogue, pricing, markets, channels, competition, technology, data, logistics, service, marketing and organisation. The scope is translated into decisions and a prioritised roadmap.

02Which companies is it designed for?

Manufacturers, brands, distributors and B2B, B2C, D2C or hybrid companies that need to create, review, migrate, internationalise or grow their digital channel.

03Do you help B2B manufacturers sell directly to consumers?

Yes. We design the D2C model while considering distributors, sales networks, pricing policy, assortment, professional customers, systems, tax, logistics and customer service.

04Does the strategy decide between an owned store and marketplaces?

Yes. We assess the role of the owned store, Amazon and other marketplaces according to demand, customer control, margin, operations, investment and each market’s objectives.

05Do you recommend a specific ecommerce platform?

A platform is recommended after understanding the model, catalogue, markets, integrations, team and expected evolution. Technology should respond to the strategy rather than constrain it from the outset.

06Can the consulting project cover ecommerce internationalisation?

Yes. We prioritise countries and phases by considering demand, competition, languages, currencies, tax, payments, catalogue, pricing, logistics, returns and service.

07What is delivered at the end?

Depending on scope, deliverables include a diagnosis, target channel model, priorities, functional architecture, operating model, indicators, risks, dependencies, phased estimates and roadmap.

08Can Sitelicon execute the strategy afterwards?

Yes. We can develop or migrate ecommerce, implement integrations, operate channels and marketplaces, activate marketing and SEO/GEO, deploy analytics and support continuous evolution.

Ecommerce consulting

What role should ecommerce play in your business?

Tell us the starting point, current channels and the decision you need to make.

Send an enquiry

Let’s start with the context.

We only ask for the information needed to understand and route your enquiry correctly.

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