Business and strategy
Objectives, value proposition, commercial model, markets, margins, catalogue and priorities.
Digital and ecommerce audit
Before investing more, let’s understand what is holding your online store back.
We assess ecommerce practically to identify what affects sales, experience, technology and growth.
360°Business, technology, marketing and operations.
UX + CROJourney and conversion friction.
SEOArchitecture, indexation and visibility.
PlanClear priorities for action.
Diagnose before acting
An audit should help you decide, not add another report to a folder.
We review the business context and the store to separate symptoms from causes. The result organises problems, risks and opportunities into a roadmap the team can understand and execute.
Digital and ecommerce audit system
Every recommendation must connect evidence to a decision.
A useful audit is not a generic list of errors. It combines business, user behaviour, technology and operations to explain what is happening, why it matters and what should be done first.
Eight connected dimensions
The final scope follows the decision at hand, but these areas prevent the store from being assessed through a single lens.
Data and measurement
Data quality, analytics, consent, conversions, attribution, KPIs and traceability.
UX, CRO and accessibility
Journeys, navigation, search, product pages, checkout, trust, mobile and barriers to use.
SEO, GEO/AIO and content
Crawling, indexation, architecture, intent, entities, authority and the ability to be cited by search engines and LLMs.
Technology and performance
Architecture, speed, Core Web Vitals, security, technical debt, maintenance and scalability.
Platform and integrations
Ecommerce, ERP, CRM, PIM, marketplaces, logistics, payments, APIs, automation and errors.
Acquisition and relationships
SEO, advertising, email, CRM, automation, audiences, retention and customer value.
Operations and service
Orders, stock, logistics, returns, customer service, ownership and team capacity.
Evidence we request
We can start with public information. The diagnosis becomes more precise when it is tested against internal data and the people operating the channel.
- Web analytics and conversions
- Search Console and organic visibility
- Sales, catalogue, stock and margins
- Campaigns, CRM and automation
- Architecture, integrations and incidents
- Interviews with owners and users
How we document each finding
- 01
Observation
What is happening and where it was detected.
- 02
Evidence
Data, test or behaviour that demonstrates it.
- 03
Impact
Effect on sales, cost, risk, users or operations.
- 04
Recommendation
Concrete action, alternative and expected result.
- 05
Priority
Urgency, effort, dependency, owner and validation criterion.
We prioritise decisions, not task accumulation
A score helps the discussion but does not replace judgement. Dependencies, risk and the team’s real capacity also determine the order.
Risk or blocker
A critical security, continuity, measurement, sales or compliance issue requiring immediate containment.
High impact
An action with material impact and sufficient evidence to enter the next cycle.
Planned improvement
A valuable opportunity that depends on resources, tests or earlier initiatives.
Hypothesis to validate
A promising idea that still needs data, research or a controlled experiment.
What the team receives
Executive diagnosis
Conclusions, causes, risks, opportunities and decisions requiring management.
Evidence register
Traceable findings, context, impact and recommendations linked to their sources.
Prioritised backlog
Actions organised by priority, effort, dependency, area and proposed owner.
Roadmap
A phased sequence with objectives, validation, indicators and decision points.
Baseline
Available metrics to test whether each action produces the expected change.
Working session
Presentation of the diagnosis, discussion with teams and resolution of open decisions.
Common signals
When the store sells less than it should or costs too much to move forward.
An audit is especially useful when there is no single cause and each area has a different explanation.
Stalled sales
Traffic or catalogue exists, but conversion and growth do not respond.
The store never takes off
Strategy, demand, proposition or buying experience is unclear.
Slow or difficult technology
The team loses time and every change becomes costly or risky.
Possible migration
The business must decide whether to improve or replace the current platform.
What we assess
A connected view of the whole ecommerce operation.
Depth follows the situation and the decisions required.
Business and proposition
The commercial fit of the channel.
- Objectives and sales model
- Value proposition
- Catalogue, pricing and promotion
- Competitors and positioning
Experience and conversion
The actual customer journey.
- Navigation and search
- Product pages
- Cart and checkout
- Trust and friction
Technology and SEO
The quality of the digital foundation.
- Performance and mobile
- Indexation and architecture
- Analytics and measurement
- Integrations and maintainability
Acquisition and operations
How demand arrives and is served.
- SEO, campaigns and email
- Marketplaces and channels
- Logistics and service
- Automation and data
Process
Assess, explain and prioritise.
- 01
Context
We understand objectives, symptoms, technology and pending decisions.
- 02
Review
We analyse data, journeys, content, technology and operations.
- 03
Diagnosis
We connect findings to impact and likely cause.
- 04
Roadmap
We rank actions by priority, effort, dependency and value.
What it can activate
The audit starts better decisions.
It does not assume a solution; it first identifies what the business needs.
Continuous optimisation
A data-based CRO and improvement plan.
Technology rethink
Structural fixes or migration when the platform limits.
Growth
SEO, acquisition, email automation and new channels.
Integrated operations
Processes, logistics, marketplaces, service and analytics.
Client references
Our clients describe what it is like to work with Sitelicon.
Their original words, faithfully reproduced together with the people and organisations behind each experience.
Antonio de Andrés PérezDirector General · The Gold House Online
01«Cuando nos planteamos la creación de una página web para dar a conocer nuestros nuevos productos, el principal problema al que nos enfrentamos fue encontrar una empresa que combinase de la manera más eficaz un buen precio con un diseño optimizado. Sitelicón nos aportó la solución a este problema.»Jesús MuñozDirector · Vivaelcole.com
02«Un gran equipo de profesionales capaz de sacar adelante proyectos de cualquier tipo. En nuestro caso, el desarrollo de una web completamente a medida. Desde ayudarnos con el planteamiento, diseño de la web y desarrollo de la misma hasta adaptaciones e integraciones con múltiples marketplaces. También contamos con su ayuda para el posicionamiento SEO. Siempre haciendo que todo resultara sencillo para nosotros.»Why Sitelicon
We audit what we know how to build and operate.
Our perspective combines consulting with practical experience in development, ecommerce, marketing, systems and data.
- 21 years working on digital projects
- A complete business and technology perspective
- Prioritised, actionable recommendations
- Ability to support implementation when needed
Frequently asked questions
Audit to decide.
01Is the audit only for stores with problems?+
No. It is also useful before an investment, migration, expansion or strategy change.
02Do you need data access?+
We can start from public information, but analytics, sales, campaigns and operational context improve the diagnosis.
03Does the audit require us to hire implementation?+
No. The roadmap should stand on its own. You can execute it internally, with other teams or with Sitelicon.
04Do you review mobile, SEO and speed?+
Yes. The technical foundation, mobile experience, performance and organic visibility are included when relevant.
05Can you help decide on a migration?+
Yes. We assess limitations, risks, continuity costs and future needs before recommending whether to keep, evolve or migrate.
06Which deliverables are included in a digital and ecommerce audit?+
Depending on scope, we deliver an executive diagnosis, evidence register, prioritised backlog, roadmap, indicator baseline and a working session with the owners.
07How do you prioritise recommendations?+
We combine impact, risk, urgency, effort, dependencies, team capacity and the ability to measure the outcome. Every finding is linked to evidence and a validation criterion.
Ecommerce audit
Let’s turn uncertainty into a clear list of decisions.
Tell us what is happening, which data you have and what decision you need to make. We will define the right scope.
Send an enquiry
Let’s start with the context.
We only ask for the information needed to understand and route your enquiry correctly.
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