Stalled sales
Traffic or catalogue exists, but conversion and growth do not respond.
Digital and ecommerce audit
Before investing more, let’s understand what is holding your online store back.
We assess ecommerce practically to identify what affects sales, experience, technology and growth.
360°Business, technology, marketing and operations.
UX + CROJourney and conversion friction.
SEOArchitecture, indexation and visibility.
PlanClear priorities for action.
Diagnose before acting
An audit should help you decide, not add another report to a folder.
We review the business context and the store to separate symptoms from causes. The result organises problems, risks and opportunities into a roadmap the team can understand and execute.
Common signals
When the store sells less than it should or costs too much to move forward.
An audit is especially useful when there is no single cause and each area has a different explanation.
The store never takes off
Strategy, demand, proposition or buying experience is unclear.
Slow or difficult technology
The team loses time and every change becomes costly or risky.
Possible migration
The business must decide whether to improve or replace the current platform.
What we assess
A connected view of the whole ecommerce operation.
Depth follows the situation and the decisions required.
Business and proposition
The commercial fit of the channel.
- Objectives and sales model
- Value proposition
- Catalogue, pricing and promotion
- Competitors and positioning
Experience and conversion
The actual customer journey.
- Navigation and search
- Product pages
- Cart and checkout
- Trust and friction
Technology and SEO
The quality of the digital foundation.
- Performance and mobile
- Indexation and architecture
- Analytics and measurement
- Integrations and maintainability
Acquisition and operations
How demand arrives and is served.
- SEO, campaigns and email
- Marketplaces and channels
- Logistics and service
- Automation and data
Process
Assess, explain and prioritise.
- 01
Context
We understand objectives, symptoms, technology and pending decisions.
- 02
Review
We analyse data, journeys, content, technology and operations.
- 03
Diagnosis
We connect findings to impact and likely cause.
- 04
Roadmap
We rank actions by priority, effort, dependency and value.
What it can activate
The audit starts better decisions.
It does not assume a solution; it first identifies what the business needs.
Continuous optimisation
A data-based CRO and improvement plan.
Technology rethink
Structural fixes or migration when the platform limits.
Growth
SEO, acquisition, email automation and new channels.
Integrated operations
Processes, logistics, marketplaces, service and analytics.
Client references
Our clients describe what it is like to work with Sitelicon.
Their original words in Spanish, reproduced from our previous website together with the people behind each experience.
Antonio de Andrés PérezDirector General · The Gold House Online
01«Cuando nos planteamos la creación de una página web para dar a conocer nuestros nuevos productos, el principal problema al que nos enfrentamos fue encontrar una empresa que combinase de la manera más eficaz un buen precio con un diseño optimizado. Sitelicón nos aportó la solución a este problema.»Jesús MuñozDirector · Vivaelcole.com
02«Un gran equipo de profesionales capaz de sacar adelante proyectos de cualquier tipo. En nuestro caso, el desarrollo de una web completamente a medida. Desde ayudarnos con el planteamiento, diseño de la web y desarrollo de la misma hasta adaptaciones e integraciones con múltiples marketplaces. También contamos con su ayuda para el posicionamiento SEO. Siempre haciendo que todo resultara sencillo para nosotros.»Why Sitelicon
We audit what we know how to build and operate.
Our perspective combines consulting with practical experience in development, ecommerce, marketing, systems and data.
- 21 years working on digital projects
- A complete business and technology perspective
- Prioritised, actionable recommendations
- Ability to support implementation when needed
Frequently asked questions
Audit to decide.
01Is the audit only for stores with problems?+
No. It is also useful before an investment, migration, expansion or strategy change.
02Do you need data access?+
We can start from public information, but analytics, sales, campaigns and operational context improve the diagnosis.
03Does the audit require us to hire implementation?+
No. The roadmap should stand on its own. You can execute it internally, with other teams or with Sitelicon.
04Do you review mobile, SEO and speed?+
Yes. The technical foundation, mobile experience, performance and organic visibility are included when relevant.
05Can you help decide on a migration?+
Yes. We assess limitations, risks, continuity costs and future needs before recommending whether to keep, evolve or migrate.
Ecommerce audit
Let’s turn uncertainty into a clear list of decisions.
Tell us what is happening, which data you have and what decision you need to make. We will define the right scope.
Send an enquiry
Let’s start with the context.
We only ask for the information needed to understand and route your enquiry correctly.
Loading secure form…