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Power BI and Business Intelligence

Complete control of the business in one dashboard.

Leave scattered spreadsheets and manual reports behind. We unify information into clear, automated, custom dashboards.

Tell us about your projectExplore the approach
4 weeksInitial delivery model for a bounded dashboard.
360°Sources and departments in one view.
KPIsIndicators defined for decisions.
AutoUpdated reporting without repetitive work.

From data to decisions

The problem is rarely missing data. It is having it separated, late and without one version.

We connect sources, define a coherent model and design dashboards that shift time from preparing reports to analysing results. Power BI becomes a shared layer for management, sales, marketing, technology and operations.

Does this sound familiar?

The data exists, but it is not working for the business.

Missing integration creates manual work, errors, disputes over figures and late decisions.

01

Too many sources

ERP, ecommerce, CRM, campaigns and accounting do not communicate.

02

Manual spreadsheets

Each report takes hours and becomes outdated again.

03

Different versions

Every department interprets a different reality.

04

Intuition-led decisions

Management does not fully trust the available data.

What we build

A Business Intelligence system adapted to real decisions.

We design sources, model, indicators, experience and maintenance—not only charts.

01

Sources and integration

We gather relevant information.

  • ERP, CRM and accounting
  • Ecommerce and marketplaces
  • Marketing and analytics
  • Applications and databases
02

Data model

We turn chaos into structure.

  • Normalisation and relationships
  • Metric definitions
  • Quality and traceability
  • Governance and refresh
03

Dashboard and UX

We design for understanding and action.

  • Role-based KPIs
  • Hierarchy and navigation
  • Filters and comparisons
  • Clear visualisation
04

Automation and evolution

We leave a usable tool.

  • Scheduled refresh
  • Permissions and security
  • Training
  • New sources and indicators

Method

A bounded dashboard can be operational in four weeks.

  1. 01

    Kick-off

    We understand the business, sources and strategic objectives.

  2. 02

    Data model

    We connect and structure the information.

  3. 03

    Dashboard design

    We create clear decision-oriented views.

  4. 04

    Delivery and training

    We validate, document and teach how to use and scale it.

When does it make sense to work with us?

Your company needs Business Intelligence if…

The problem is not having a lot of data. It is lacking connected, reliable information that supports decisions.

  • 01

    You prepare reports manually every week.

  • 02

    Data is scattered across several systems.

  • 03

    Management and departments use different figures.

  • 04

    You need fast, reliable sales, margin and profitability information.

  • 05

    Ecommerce, CRM, ERP and marketing are disconnected.

  • 06

    Reporting depends on one specific person.

  • 07

    More time goes into preparing data than analysing it.

  • 08

    You have Power BI, but reports are slow, hard to maintain or disconnected from business needs.

Tell us about your situation

Already working with Power BI?

Audit, optimisation and evolution of Business Intelligence systems.

Having Power BI does not mean you need to start again. We assess what exists, identify constraints and evolve or rebuild it when needed.

We review architecture, data models, DAX, Power Query, performance, refresh, gateways, security and user experience. The goal is a reliable platform ready to grow—not a series of isolated patches.

Tell us about your situation
  • 01

    Slow Power BI models

  • 02

    Complex or unoptimised DAX measures

  • 03

    Hard-to-maintain data models

  • 04

    Data refresh failures

  • 05

    Power BI Gateway issues

  • 06

    Power Query processes to optimise

  • 07

    Dashboards without shared architecture

  • 08

    Reports using different calculation rules

  • 09

    Access security and permissions

  • 10

    New sources for existing models

  • 11

    Dashboard and UX redesign

  • 12

    Rebuilding obsolete models

Case studies

Connected data for real business decisions.

Eight projects spanning management, sales, logistics, customer service, finance, education, healthcare and operations. Every system starts from different sources and questions.

01

BIGCRAFTERS

One data ecosystem for management, logistics and customer service.

Challenge

Create a reliable, connected view across key business areas instead of leaving each team with isolated information.

Solution

  • Executive dashboard for sales, live stock and demand forecasts.
  • Logistics dashboard for SLA, OTIF, incidents, delivery times, cut-off and replenishment.
  • Customer service dashboard linking incidents, orders, logistics and NPS.

Outcome

One shared source of truth for management, operations, logistics and customer service.

02

ECKES-GRANINI

One view of sales across every channel and marketplace.

Challenge

Centralise commercial data from different channels and understand each brand without analysing platforms separately.

Solution

  • Multichannel dashboard integrating Miravia, Amazon Vendor, Amazon Seller, Amazon Fresh and Shopify.
  • Separate analysis for Granini, Pago and hohes C.

Outcome

A unified commercial view to compare brands and channels and accelerate sales decisions.

03

PRIME ENERGY

A connected commercial pipeline for opportunities and budget deviations.

Challenge

Improve pipeline visibility and track prospects, opportunities and budget variances by sales owner.

Solution

  • Bitrix24 integration.
  • Analytics for prospects, opportunities, pipeline evolution, budgets and sales ownership.

Outcome

Clearer commercial performance and faster detection of opportunities, deviations and improvement areas.

04

VILLA SALUTEN

Real-time operational data for more efficient day-care centre management.

Challenge

Turn ERP operational data into timely information for the daily management of multiple centres.

Solution

  • Real-time ERP integration.
  • Operational dashboards for occupancy, services and efficiency indicators.

Outcome

A central, current operational view for managing centre activity through objective indicators.

05

NACON

A 360º business view connecting customers, operations and finance.

Challenge

Unify commercial, customer experience, logistics and financial information previously analysed by separate teams.

Solution

  • Sales funnel and conversion.
  • Customer service incidents.
  • Shipments and delivery times.
  • P&L, balance sheet, receivables, payables, treasury and cash flow.

Outcome

A 360º view connecting sales, customers, operations and finance for management decisions.

06

ACADEMIA UNIVERSITARIA PARANINFO

From commercial activity to profitability: a complete view of the academic business.

Challenge

Connect sales activity with academic and financial information to understand course performance beyond revenue.

Solution

  • Bitrix24 integration.
  • Analytics linking sales, academic records, margins and profitability by course.

Outcome

A complete view from lead generation to course profitability, supporting decisions about the academic offer.

07

ABALON

Full control of sales, margins and stock in Amazon Vendor.

Challenge

Connect sell-in and sell-out metrics with financial and inventory information.

Solution

  • Specialised Amazon Vendor dashboard for orders, sales, returns, net margins and stock.

Outcome

Greater commercial and financial control, exposing opportunities in sales, profitability and inventory.

08

RECLAMA Y COBRA

Data and Machine Learning to anticipate delays and improve claims management.

Challenge

Anticipate possible flight delays and act earlier in the claims process.

Solution

  • Predictive analytics for departures and arrivals at Spanish airports.
  • Machine Learning models to estimate possible delays.

Outcome

Earlier, data-led detection of incidents and more efficient claims management.

Client references

Our clients describe what it is like to work with Sitelicon.

Their original words in Spanish, reproduced from our previous website together with the people behind each experience.

Carlos Rosales, BIGBEN / NACON
Carlos RosalesBIGBEN / NACON
«Llevamos trabajando con Sitelicon Ecommerce Services desde hace años. Hemos confiado en ellos para el diseño de nuestra estrategia de comercio electrónico incluyendo la gestión y desarrollo de estos clientes, incluido Amazon. Estamos plenamente satisfechos con su labor y profesionalidad. Gente seria.»

Why Sitelicon

Data technology understood through the business.

We combine integration, development, analytics and consulting so the dashboard answers real questions and can evolve.

  • Heterogeneous source integration
  • Usable design for non-technical roles
  • Ecommerce, commercial and operational expertise
  • Ability to add AI and Machine Learning

Frequently asked questions

Business Intelligence from source to decision.

01How long does a Power BI project take?

A bounded first scope can be operational in around four weeks. Timing depends on sources, data quality, model complexity, indicators, security and validation.

02How much does a project cost?

Cost depends on sources, integrations, data model, dashboards, automation and ongoing support. We first define objectives and scope before proposing a specific investment.

03Which data sources can you connect?

ERP, CRM, ecommerce, marketplaces, accounting, marketing, analytics, files, APIs, databases and custom applications when access and permissions are available.

04Can you work with an existing Power BI environment?

Yes. We audit the current platform and determine what to retain, optimise, extend or rebuild. We do not start from scratch when the existing model can evolve.

05Can you improve a model built by another supplier?

Yes. We review architecture, relationships, DAX, Power Query, performance, refresh, gateways, permissions, documentation and user experience regardless of who built it.

06What if the company already uses Power BI?

We can solve performance and maintenance issues, align calculation rules, add sources, redesign dashboards and prepare a stronger architecture for growth.

07Can you connect ERP, CRM, ecommerce and other platforms?

Yes. Heterogeneous source integration is central to our work. We build the extraction and transformation processes needed for a coherent model.

08How is the data refreshed?

We configure scheduled refresh, direct connections, APIs, ETL processes or gateways according to each source, and monitor errors and dependencies.

09How are users and permissions managed?

We define role-based access, workspaces, report distribution and row-level security when needed.

10Can you maintain and evolve the system after launch?

Yes. We can handle monitoring, incidents, source changes, new indicators, model expansion, performance and dashboard evolution.

Power BI and Business Intelligence

Let’s stop preparing reports and start using them to decide.

Tell us which sources you have, which reports you prepare and which questions you need to answer.

Send an enquiry

Let’s start with the context.

We only ask for the information needed to understand and route your enquiry correctly.

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