Conflicting versions
ERP records, online listings and sales files disagree, so every correction affects several systems.
PIM and Sales Layer implementation
Reliable product information. Connected sales channels.
We are an official Sales Layer Solution Partner. We centralise, organise and distribute product information through PIM implementation connected to your systems, teams and business objectives.
Sales LayerOfficial Solution Partner.
PIM + ERPClear ownership of every field.
MultichannelEcommerce, marketplaces and distributors.
TeamTraining and operational support.
Solution PartnerSales Layer · Sitelicon
An official Sales Layer partner with a complete ecommerce perspective.
We combine ecommerce consulting, development and integration with PIM implementation, from the original data source to the product page your customer reads.
What is a PIM?
Product information without scattered spreadsheets.
A Product Information Management system centralises commercial and technical catalogue information: descriptions, attributes, variants, languages and associated assets. It helps teams enrich, validate and prepare data for different channels. Implementation requires a data model, ownership and connections, not just a product import.
Who it helps
Manufacturers, brands and distributors that need catalogue control.
Whether you use spreadsheets, an existing PIM or want to open new channels, we assess your operation before proposing a solution.
Complex catalogues
Variants, technical attributes and languages grow without shared rules.
Manual publishing
Preparing channel files takes time and introduces formatting errors.
Difficult expansion
Every new country or channel requires rebuilding information that should be reusable.
What we do
Sales Layer PIM consulting, implementation and integration.
Scope depends on sources, channels, volume and data quality. We verify connectors, APIs and licensing before committing to an integration.
Audit and data model
Organise and govern product information.
- Sources and owners
- Families, attributes and variants
- Required fields and quality rules
- Languages, permissions and approvals
Configuration and migration
Prepare Sales Layer and transfer data with controls.
- Source mapping and cleaning
- Model and workflow configuration
- Pilot import and reconciliation
- Validation and launch plan
Integration and distribution
Connect agreed sources and destinations.
- ERP and master data sources
- Shopify and other ecommerce platforms
- Marketplaces, distributors and digital assets
- APIs, connectors, logging and error recovery
Training and improvement
Help the team maintain a reliable catalogue.
- Role-based training and documentation
- Completeness and quality indicators
- Support within the agreed scope
- AI enrichment with human review
How we work
A verifiable pilot before rollout.
- 01
Assess
Review a catalogue sample, systems, channels and priorities to define scope and a roadmap.
- 02
Design
Agree the data model, master sources, mappings, ownership and acceptance criteria.
- 03
Pilot
Test one product family and channel, including variants, languages, assets and recovery.
- 04
Roll out
Migrate the validated scope, train the team and agree ongoing support.
Deliverables
What your team takes away.
The proposal specifies deliverables and responsibilities for a maintainable implementation.
Documented model
Attribute dictionary, rules and ownership.
Validated catalogue
Migration report, outstanding issues and pilot acceptance criteria.
Controlled connections
Mappings, schedules, tests and error-recovery procedures.
Prepared team
User documentation, training and an agreed support plan.
Why Sitelicon
An official Sales Layer partner with a complete ecommerce perspective.
We combine ecommerce consulting, development and integration with PIM implementation, from the original data source to the product page your customer reads.
- Official Sales Layer Solution Partner
- An approach for manufacturers, brands and distributors
- Catalogue, technology and operations working together
- Structured data supporting SEO and AI visibility without ranking promises
Frequently asked questions
Before implementing a PIM.
01Is Sitelicon an official Sales Layer partner?+
Yes. Sitelicon is an official Sales Layer Solution Partner. We provide consulting, configuration, migration, integrations, training and support within the project scope.
02Do I need a PIM if I already use an ERP?+
It depends on your catalogue and channels. An ERP generally manages operations; a PIM enriches and distributes product information. We define ownership for each field. A simple catalogue may not need a PIM.
03Can Sales Layer connect to Shopify and marketplaces?+
We assess each destination, using available connectors, APIs or custom development where appropriate. Compatibility, limits, data direction and costs are verified before scope is agreed.
04Can you migrate from spreadsheets or another PIM?+
We assess source formats, export options and data quality, then use mappings, a pilot import and validation before rollout.
05How much does implementation cost and how long does it take?+
Families, attributes, languages, data quality and integrations determine scope. We separate licensing, implementation, development and support costs, and agree milestones and dependencies after assessment.
06Does a PIM improve SEO and AI visibility?+
It can support complete, consistent product information, but cannot guarantee rankings or AI citations. Publishing, indexability, structured data and content quality still matter.
07What do you need for an assessment?+
A non-sensitive catalogue sample, approximate product and variant counts, languages, ERP, ecommerce platform, channels and main operational problems.
Your catalogue
Request an assessment of your PIM project.
Tell us where product information lives today and where you need to publish it. We will define the next step and a scope tailored to your business.
Send an enquiry
Let’s start with the context.
We only ask for the information needed to understand and route your enquiry correctly.
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