Irregular presence
Profiles alternate between bursts of activity and silence with no sustainable cadence.
Social media
A relevant brand does more than publish. It listens, talks and builds community.
We design and manage a coherent social presence: strategy, monthly calendars, content, creative, community and measurement connected to business objectives.
StrategyObjectives, audiences, tone and content pillars.
CalendarMonthly editorial planning and coordination.
CommunityInteraction, listening and daily management.
DataTracking, learning and continuous improvement.
Content with purpose
Being on social media is not the same as having a valuable presence.
Consistency only works when the brand, audience and usefulness are clear. We turn commercial and communication objectives into a recognisable, producible and measurable editorial system. Organic management connects with Meta Ads when paid amplification is needed, while keeping both disciplines clear.
What we solve
When publishing takes time but does not build a relationship.
We organise strategy, production and conversation to replace isolated posts, improvised calendars and context-free metrics.
Content without direction
Posts do not express a shared proposition, voice or objective.
An unattended community
Comments, messages and audience signals do not become conversations or learning.
Results are hard to interpret
Reach and engagement metrics accumulate without informing brand or business decisions.
What we do
Strategy, content, profiles and community within one system.
We adapt channels, frequency, formats and management depth to the audience, internal capacity and brand objectives.
Social strategy
We define the role of each channel.
- Objectives and audiences
- Voice, narrative and editorial pillars
- Platforms and profile roles
- Indicators and learning criteria
Calendar and publishing
We turn strategy into a coordinated routine.
- Monthly editorial calendar
- Topics, copy and calls to action
- Review and approval workflow
- Scheduling and publishing
Creative and formats
We produce assets for social consumption.
- Images, carousels, stories and reels
- Video recording and editing
- GIF, animation and adaptations
- Versions by platform and format
Community and analytics
We listen, respond and learn.
- Agreed comment and message management
- Brand and topic listening
- Reach, engagement and growth tracking
- Periodic reporting and recommendations
Working model
Listen, plan, create and improve every month.
- 01
Assessment
We review brand, audiences, profiles, content, data, resources and objectives.
- 02
Editorial plan
We define pillars, calendar, formats, ownership and the approval workflow.
- 03
Production and publishing
We create copy and assets, adapt formats and coordinate publication.
- 04
Community and learning
We manage agreed interactions, analyse outcomes and adjust the next cycle.
Recurring work
A content system that keeps the brand active.
The exact combination follows the channel, volume and available resources.
Monthly calendar
A visible sequence of topics, formats, dates, objectives and owners.
Creative library
Coherent, reusable visual and audiovisual assets adapted to each network.
Community management
Criteria, responses, escalation and tracking for every interaction.
Actionable report
A periodic view of outcomes, learning and recommended adjustments.
Client references
Our clients describe what it is like to work with Sitelicon.
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Why Sitelicon
Social media connected to marketing, ecommerce, technology and data.
Our team can combine strategy, copy, design, video, campaigns, landing pages, CRM and analytics, so social activity is not isolated from the actual customer journey.
- Coordinated strategy and production
- In-house copy, design and video capability
- Connection with Meta Ads, ecommerce and acquisition
- Measurement focused on learning and business
Frequently asked questions
Strategy, content, profiles and management.
01Which social networks do you work with?+
We define the right combination around audience and objectives. We can work with Instagram, Facebook, LinkedIn and TikTok, among other relevant platforms.
02Do you create a monthly calendar?+
Yes. We organise topics, formats, copy, assets, dates, objectives and the approval workflow in a shared editorial calendar.
03Do you also create images and video?+
Yes. We can produce images, carousels, stories, reels, animation, GIF and video editing, adapting each asset to the required formats.
04Do you respond to comments and messages?+
Yes, when included in scope. We define response criteria, schedules, escalation cases and owners before management begins.
05Is advertising included?+
Organic management and media investment are different scopes. We can coordinate them; Facebook and Instagram campaigns are delivered through our dedicated Meta Ads service.
Social media
Shall we turn your profiles into a recognisable, consistent presence?
Tell us which networks you use, the resources available and what you want to achieve. We will review the starting point and propose a concrete working model.
Send an enquiry
Let’s start with the context.
We only ask for the information needed to understand and route your enquiry correctly.