Amazon Seller
The business sells to consumers through the marketplace and controls offer, price and operations within the applicable rules. It requires daily catalogue, order, logistics, service, account and advertising capacity.
Amazon and marketplace agency
We manage Amazon and marketplaces as channels connected to the business.
We help brands and manufacturers enter, operate and grow across Amazon Seller, Amazon Vendor and other marketplaces through strategy, catalogue, content, advertising, orders, data and integration.
GoldAmazon Marketplace EU Agency Gold Partner.
VerifiedAmazon Ads Verified Partner.
Seller + VendorDifferent commercial and operating models.
SP-APICatalogue, stock, order and data integration.
Marketplace specialists
Publishing products is not enough: every marketplace combines commerce, operations, advertising and technology.
A profitable channel needs a clear proposition, accurate product information, availability, price, content, reputation, campaigns, logistics, service and data. Sitelicon brings these disciplines together so Amazon and other marketplaces do not operate as silos detached from ecommerce, ERP or commercial strategy.
Decisions before execution
Seller, Vendor or hybrid: the model changes operations and profitability.
We do not treat Amazon as a single recipe. Commercial relationships, price control, inventory, data, logistics and advertising work differently in each model.
Amazon Vendor
The business sells to Amazon as a supplier. The focus shifts to purchase orders, availability, terms, sell-in, sell-out, profitability, content and commercial negotiation.
Hybrid model
Seller and Vendor can coexist by range, country or objective. Assortment, pricing, inventory, data and ownership must be defined to avoid channel conflict.
Six fronts that must move forward together
Strategy
Objectives, markets, model, range, investment and channel economics.
Catalogue
Data, variations, content, assets, Store and publishing quality.
Availability
Offer, pricing, inventory, logistics, replenishment and delivery promise.
Operations
Orders, incidents, returns, service, account health and escalation.
Acquisition
Amazon Ads, promotions, visibility, conversion and product learning.
Data
Sales, costs, margin, stock, campaigns, incidents and decisions.
Amazon should not become another silo
We connect the channel to the systems that already govern product, inventory, orders, customers and decisions.
ERP and operations
- Stock and availability
- Orders and fulfilment
- Billing and reconciliation
PIM and catalogue
- Attributes and taxonomies
- Localised content
- Quality and validation
Middleware
- Amazon SP-API
- Other marketplaces
- Alerts and automation
Business Intelligence
- Seller, Vendor and Ads
- Margin by product and market
- Multichannel view
Amazon ecosystem
Documented commercial, advertising and technology specialisation.
These credentials form part of Sitelicon’s published partner ecosystem. Each engagement is contracted to a defined scope; a credential does not replace account validation or guarantee results.
When it fits
When the channel exists but does not yet work as a controlled business unit.
We support launches and established operations that need to restore order, profitability or capacity for growth.
Entry without a roadmap
The business wants to sell on Amazon or another marketplace but must decide the model, markets, range, logistics, investment and ownership.
Catalogue errors
Incomplete listings, broken variations, inconsistent attributes or undifferentiated content reduce visibility and conversion.
Fragmented operations
Stock, orders, incidents, returns, service, advertising and finance are managed across disconnected tools and teams.
Sales without clear profitability
Revenue, media spend, fees, logistics, returns and margin are not analysed within one shared view.
What we do
Marketplace strategy, launch, operations and growth.
Scope is defined by account, Seller or Vendor model, countries, catalogue, volume, logistics, systems and objectives.
Strategy and account
We design the model before execution.
- Seller, Vendor or hybrid model
- Markets, range and proposition
- Financial and operating plan
- Account setup and governance
Catalogue and brand
We build a presence designed to sell.
- Catalogue onboarding and quality
- Product SEO and content
- Brand Store and enriched content
- Variations, incidents and brand protection
Sales and operations
We coordinate everyday channel work.
- Pricing, promotions and calendar
- Stock, orders and logistics
- Service, returns and incidents
- Account health and procedures
Advertising, data and integration
We connect growth and control.
- Amazon Ads and optimisation
- Sales and profitability analytics
- SP-API, ERP, PIM and middleware
- Dashboards and multichannel expansion
Method
Assess, prioritise, execute and learn by market.
- 01
Assessment
We review account, catalogue, markets, competition, operations, advertising, systems, data and channel economics.
- 02
Plan
We define objectives, range, actions, investment, ownership, timing, risks and indicators.
- 03
Execution
We activate catalogue, content, campaigns, operations and integrations according to the approved scope.
- 04
Optimisation
We analyse results, incidents, profitability and opportunities to order the next cycle.
Accredited capability
Amazon, advertising, operations and integration within one team.
Credentials support specialisation; value comes from turning it into measurable processes, decisions and results.
Amazon Marketplace
EU Agency Gold Partner for brand and catalogue strategy, operations and growth.
Amazon Ads
Verified Partner for advertising planning, management and optimisation within Amazon.
Global Selling and SPN
Experience with international expansion and Amazon’s specialist service-provider ecosystem.
Own technology
SP-API integrations, middleware, marketplace customer service and multichannel Business Intelligence.
Why Sitelicon
We understand the marketplace and the business it must serve.
Since 2005, we have worked across ecommerce, development, marketing and operations. This combination lets us solve a listing or campaign and also connect the channel to stock, orders, finance, service, logistics and commercial decisions.
- Experience across Amazon Seller, Vendor, Ads, Stores and international expansion
- Catalogue, marketing, technology, data and operations team
- Ability to integrate Amazon and marketplaces with internal systems
- Flexible model: project, specialist support or ongoing operations
Frequently asked questions
Model, scope, investment, operations and integration.
01Do you work with Amazon Seller and Amazon Vendor?+
Yes. They are different models: Seller sells to consumers through the marketplace, while Vendor sells to Amazon. We assess the specific processes, data, ownership and economics of each relationship, including a possible hybrid model.
02Can you open and configure a new account?+
We can support strategy, preparation, configuration and launch. Registration, verification and approval depend on the account owner’s information and each marketplace’s processes.
03Do you manage catalogue and content?+
Yes. Scope may include listings, attributes, variations, titles, copy, images, enriched content, Store, incidents and catalogue quality according to each channel’s capabilities.
04Does the service include Amazon Ads?+
It can include campaign strategy, structure, management and optimisation. Media budget, objectives, markets and attribution are expressly agreed.
05Do you also manage other marketplaces?+
Yes. We work with Amazon and other environments, including Mirakl-powered marketplaces. Feasibility and scope depend on their APIs, rules, categories and markets.
06Can you connect Amazon to ERP, PIM or ecommerce?+
Yes, where technically viable. We build Amazon Selling Partner API and middleware integrations for catalogue, offer, stock, orders, sales and data.
07Do you guarantee sales or account approval?+
No. No agency controls demand, Amazon decisions, account approval or every competitive factor. We do define verifiable work, indicators, ownership and improvement cycles.
08What must the client provide?+
Account ownership and documentation, compliant products, pricing and margins, availability, logistics capacity, budget, commercial decisions and the required legal or tax validation.
Amazon and marketplaces
Turn each marketplace into a manageable, connected and measurable channel.
Tell us where you sell, under which model, with what catalogue, markets, systems and blockers. We will define a realistic starting point and scope.
Send an enquiry
Let’s start with the context.
We only ask for the information needed to understand and route your enquiry correctly.
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