Scattered orders
Each sales channel delivers orders and statuses through different processes.
Sitelicon product
Every sales channel. One connected operation.
Sitelicon Middleware is our proprietary system for connecting marketplaces and ecommerce platforms, centralising the exchange of orders, stock and sales, and preventing each channel from becoming an isolated operation. It can be part of SES or contracted independently.
29Connections currently available.
3 flowsOrders, stock and sales connected.
APICentralised integration across channels.
FlexibleWithin SES or independently.
Multichannel operations
Selling through more channels should not mean managing more isolated systems.
Every marketplace and platform uses its own API, data structure and workflow. Sitelicon Middleware provides a common layer: it connects sales channels, normalises the required information and provides an operational intranet so orders, inventory and sales can be managed with a shared view.
Connected ecosystem
29 current connections to digital sales channels.
Each implementation is configured around the company’s channels and workflows. We clearly distinguish available connections from those still being planned.
Current connections
Currently available in Sitelicon Middleware.
- AliExpressCurrent
- Amazon SellerCurrent
- Amazon VendorCurrent
- AurgiCurrent
- Brico DepotCurrent
- Back MarketCurrent
- CarrefourCurrent
- Cdiscount · ModaCurrent
- ConforamaCurrent
- DartyCurrent
- El Corte Inglés · ModaCurrent
- FnacCurrent
- GrouponCurrent
- E.LeclercCurrent
- Leroy MerlinCurrent
- Miravia · ModaCurrent
- MediaMarktCurrent
- PC ComponentesCurrent
- PrestaShopCurrent
- RefurbedCurrent
- ShopifyCurrent
- ShowroomprivéCurrent
- The Phone HouseCurrent
- VeepeeCurrent
- WooCommerceCurrent
- WortenCurrent
- TikTok · ModaCurrent
- eBayCurrent
- SHEIN · ModaCurrent
Planned connections
Connections currently planned. These are not yet available as current connections.
- Zalando · ModaPlanned
- ASOS · ModaPlanned
- Farfetch · ModaPlanned
- Net-a-Porter · ModaPlanned
- WalmartPlanned
When it fits
When expanding channels starts multiplying tasks, data and incidents.
The challenge is not publishing on another marketplace. It is keeping the whole operation coordinated when each channel speaks a different language.
Uncoordinated stock
Availability must be updated across channels to reduce errors and manual work.
Fragmented sales
Commercial information is spread out, making a shared view difficult.
New connections
Every additional channel requires integration, validation and monitoring without disrupting existing flows.
What it connects
A common layer for operating multiple sales channels.
The exact configuration follows the APIs, channels and business rules in each implementation.
Orders
We centralise operational information arriving from channels.
- Sales-channel capture
- Order and customer data
- Statuses and updates
- Cross-platform normalisation
Stock
We coordinate availability exchange.
- Inventory information
- Cross-channel updates
- Operation-specific rules
- Control of exchanged data
Sales and data
We bring commercial activity into one common model.
- Sales by channel
- Consolidated information
- Operational history
- Data prepared for analysis
APIs and intranet
We build the layer that keeps connections usable.
- Marketplace and ecommerce connectors
- Normalised data model
- Management intranet
- Integration adaptation and evolution
Implementation
We connect channels around the real operation.
- 01
Map
We identify sales channels, flows, data, rules and priorities.
- 02
Configure
We prepare connectors, mappings and behaviour for each channel.
- 03
Validate
We test orders, stock and sales against real cases and exceptions.
- 04
Launch and evolve
We activate connections and adapt the system as channels or requirements change.
Usage models
The same technology, adapted to each client’s context.
Sitelicon Middleware can support a complete ecommerce operation or solve multichannel connectivity on its own.
Integrated with SES
Part of the technology used to coordinate our clients’ ecommerce operations.
Independent product
Available without engaging the rest of the SES services.
Channel-based implementation
Each project enables only the connections and flows it needs.
Continuous evolution
The architecture supports changes and new connections after analysis and development.
Proprietary technology
Middleware built from experience operating real ecommerce businesses.
We do not approach integrations as isolated parts. We combine proprietary technology, marketplace knowledge and operational experience to connect the data behind everyday work.
- System developed by Sitelicon
- 29 current sales-channel connections
- Technical and operational ecommerce expertise
- Available within SES or independently
Frequently asked questions
Clear multichannel connectivity.
01Do I need to engage SES to use Middleware?+
No. Sitelicon Middleware can be part of SES or contracted as an independent product.
02Which information does it connect?+
Its core connects orders, stock and sales. Exact scope follows each client’s channels, APIs and processes.
03Are all listed connections active?+
The 29 current connections, including eBay and SHEIN, are available. Future connections are explicitly marked as planned rather than available.
04Can you connect a channel that is not listed?+
Its API, available data, access conditions and development scope must be assessed before confirming a new connection.
05Does Middleware replace each marketplace?+
No. Marketplaces remain the sales channels. Middleware creates a common layer for exchanging and managing operational information.
Sitelicon Middleware
Let’s connect your channels before complexity limits growth.
Tell us where you sell, which information you exchange and how orders, stock and sales are managed today. We will review available connections and the required scope.
Send an enquiry
Let’s start with the context.
We only ask for the information needed to understand and route your enquiry correctly.
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