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Integrations and automation

We connect systems so the business can operate as one process.

We have extensive experience designing custom integrations across platforms, data and teams. We remove repetitive tasks, prevent isolated information and make every system part of a controlled workflow.

Tell us about your projectExplore the approach
APICustom connections with services and platforms.
B2B/B2CCommercial, ecommerce and marketplace processes.
24/7Scheduled and event-driven automation.
TraceabilityLogs, alerts and control over every exchange.

Experience connecting business

An integration is not only about moving data. It must respect the process, rules and exceptions.

We connect ecommerce, marketplaces, ERP, CRM, management tools and custom applications. We assess what data must move, who owns it, how often, which validations apply and what happens when something fails. The result is useful in operations and maintainable over time.

Integration architecture

Real time, events, batches or files: the pattern must follow the business need.

Not every connection needs an instant response and not every platform offers the same capabilities. We select the pattern according to criticality, volume, frequency, cost, traceability and recovery requirements.

01

Real-time API

For queries or operations that need an immediate response, provided availability, rate limits and errors can be controlled.

02

Webhooks and events

To react to changes —an order, payment or update— without continuously polling the source system.

03

Batch processes

For high volumes or periodic synchronisation where efficiency matters and a defined processing window exists.

04

Files and legacy systems

To connect applications without a sufficient API through controlled exchanges, validation, reconciliation and traceability.

What must exist before production

  • Source of truth and ownership for each data set
  • Documented contracts, mappings and validations
  • Idempotency and duplicate prevention
  • Queues, retries and manual recovery
  • Logs, metrics, alerts and monitoring
  • Authentication, permissions and change management

An integration is not complete when it moves data; it is complete when the team can detect, explain and recover an incident.

What we solve

When systems exist but the team still works through sheets, email and manual tasks.

We can build a new integration, replace fragile connectors or extend an ecosystem that needs more channels, data and automation.

01

Duplicated or outdated information

Customers, products, inventory, orders or statuses disagree across platforms.

02

Repetitive work

The team copies data, downloads files and repeats checks that can be automated.

03

Standard connectors do not fit

Generic tools do not cover specific rules, volumes, exceptions or processes.

04

Errors are difficult to locate

Logs, alerts and clear mechanisms to retry or correct exchanges are missing.

What we integrate

APIs, data and automation designed around the real process.

We work with available services, legacy systems and custom software, selecting the right integration pattern for each case.

01

Ecommerce and marketplaces

We coordinate sales channels and operations.

  • Catalogue, prices and promotions
  • Inventory and availability
  • Orders, shipping and returns
  • Statuses, issues and messaging
02

ERP, CRM and management

We connect commercial activity to internal systems.

  • Customers, companies and contacts
  • Products, price lists and warehouses
  • Opportunities, orders and invoicing
  • Projects, tasks and ownership
03

Custom technical integrations

We build the connection the process requires.

  • REST APIs, webhooks and services
  • Event-driven, batch or scheduled processes
  • Data transformation and normalisation
  • Authentication, permissions and security
04

Automation and control

We reduce manual work without losing visibility.

  • Automated rules and workflows
  • Validation and duplicate prevention
  • Queues, retries and error management
  • Logs, alerts, monitoring and dashboards

Integration method

Understand, design, connect and operate with evidence.

  1. 01

    Discover the process

    We identify systems, owners, data, rules, volumes, frequency and exceptions.

  2. 02

    Design the architecture

    We define contracts, source of truth, security, synchronisation, errors and acceptance criteria.

  3. 03

    Build and validate

    We develop in stages, test with controlled real data and verify every journey.

  4. 04

    Deploy and evolve

    We monitor, document, resolve incidents and extend the integration as the business changes.

Platform experience

We connect leading systems and proprietary technology.

This list will grow with new systems and cases. Our core capability is designing the right integration, not depending on a closed connector.

01

Amazon Selling Partner API · SP-API

Amazon ecosystem integrations that automate marketplace information and operations.

02

Mirakl API

Connections to Mirakl-powered marketplaces and their catalogue, offer and order flows.

03

HubSpot

Synchronisation of CRM contacts, companies, deals, activity and commercial processes.

04

Monday.com

Connections between boards, items, owners and statuses and other business systems.

05

SAP

Custom data and process integrations following each operation’s requirements.

06

Microsoft Dynamics 365 Business Central

Commercial and operational data exchanged across ERP, ecommerce and applications.

Intelligent integrations

We also connect AI to the real process.

We integrate generative Artificial Intelligence and Machine Learning with existing applications, data and systems. AI can understand, classify, verify, predict or assist; integration turns that capability into a controlled part of operations.

Explore Artificial Intelligence and Machine Learning

Client references

Our clients describe what it is like to work with Sitelicon.

Their original words, faithfully reproduced together with the people and organisations behind each experience.

Jesus Muñoz1 opinión
★★★★★5/5Hace 6 añosGoogle
«Un gran equipo de profesionales capaz de sacar adelante proyectos de cualquier tipo. Encuentro caso el desarrollo de una web completamente a medida. Desde ayudarnos con le planteamiento, diseño de la web y desarrollo de la misma hasta adaptaciones e integraciones con múltiples marketplaces. También contamos con su ayuda para el posicionamiento SEO. Siempre haciendo que todo resultara sencillo para nosotros»
Javier de las HerasIT Project Manager de IPSOS Investigación de Mercado, S.A.
«Gracias a la aportación de Sitelicon ha sido posible llevar a cabo varios proyectos de gran importancia para nuestra compañía. Tener un proveedor con experiencia hace que cualquier proyecto complejo resulte sencillo.»

Why Sitelicon

We build the integration and understand what happens on both sides.

Our experience combines ecommerce, marketplaces, software, cloud, data and operations. We can work on the API and on the process that must function once the connection reaches production.

  • 21 years building and operating technology
  • Experience in ecommerce and multichannel processes
  • Fully custom development when standard connectors do not fit
  • Monitoring, documentation, support and evolution after deployment

Frequently asked questions

Systems, data, automation and continuity.

01Do you only work with the platforms listed?

No. They are examples of connections we know. We can integrate any system with an API, file exchange, data access or another technically viable mechanism.

02Do you use standard connectors or build custom?

We use an existing solution when it fits the process. When it does not, we develop the required integration and automation.

03Can integrations work in real time?

Yes, when the platform and use case support it. We also design event-driven, batch and scheduled processes according to volume, criticality and cost.

04What happens if an API fails?

We design validation, logs, alerts, queues and retries to match criticality, including review and recovery paths for operations that need intervention.

05Can you maintain and extend the integration?

Yes. We can monitor it, adapt it to API changes, resolve incidents and add new systems, data or processes.

Integrations and automation

Which systems do you need to connect, and which manual work should disappear?

Tell us about the platforms, the data they must exchange and the current process. We will design a controlled, maintainable connection ready to evolve.

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