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Online marketing

A strategy that turns visibility into demand and demand into business.

We organise audiences, proposition, content, channels and measurement so every digital action contributes to a coherent growth system.

Tell us about your projectExplore the approach
360°Channels and experience coordinated around the customer.
SEO + PaidOrganic and paid demand within one plan.
CRMAcquisition and follow-up connected to sales.
DataDecisions based on results and learning.

Growth strategy

Marketing works better when channels stop competing with each other.

SEO, advertising, content, social media, email and CRM serve different moments in the journey. We define each channel’s role, how they connect and what the business should measure to invest with purpose.

Measurable growth system

We move from a list of channels to a system connecting intent, acquisition, conversion and relationships.

Every channel has a different role. We define the demand to capture or create, how people progress and which signals help decide where to invest, correct or scale.

01

Demand map

We connect audiences, needs and intent with discovery, consideration, decision, purchase and retention stages.

02

The role of each channel

We coordinate owned, organic and paid media to avoid duplication, cover gaps and keep messages and priorities coherent.

03

Conversion and CRM

We design landing pages, actions and handoffs to sales or ecommerce, connecting forms, CRM, automation and follow-up.

04

Measurement and learning

We define events, indicators and dashboards, monitor data quality and use experiments to improve decisions.

What must be defined before optimisation

  • Business objectives, constraints and relevant economic metrics
  • Audiences, intent, proposition and messages by stage
  • Role, budget, ownership and limits for each channel
  • Journeys, conversions and handoffs across marketing, sales and ecommerce
  • Measurement plan, events, consent and data quality
  • Hypotheses, experiments, indicators and review cadence

Attribution is not an exact truth; it is a decision model. We compare platform, analytics, CRM and sales data to avoid optimising an isolated metric.

When it helps

When digital activity exists but shared direction does not.

We start with the business and customer, turning scattered actions into shared priorities, journeys and metrics.

01

Disconnected channels

Each supplier or team optimises its part without a complete view of demand and conversion.

02

Spend without clear attribution

Traffic and campaigns exist, but connecting them to opportunities, sales and learning is difficult.

03

Content without a journey

Publishing is frequent, but it does not always answer intent or lead to the next action.

04

Data that does not drive decisions

Platforms generate reports, but questions, indicators and ownership are missing.

What we do

Strategy, acquisition, relationships and measurement as one system.

Scope adapts to each organisation’s maturity, teams, markets and objectives.

01

Strategy and audiences

We define where to compete and with which proposition.

  • Objectives and demand model
  • Audiences and intent
  • Proposition, messages and journeys
  • Channel plan and priorities
02

Visibility and acquisition

We connect organic presence and campaigns.

  • SEO, GEO/AIO and content
  • Google Ads and Meta Ads
  • Social media
  • Landing pages and conversion assets
03

Relationships and automation

We support every opportunity after first contact.

  • Email marketing
  • CRM and HubSpot
  • Segmentation and lead nurturing
  • Journey automation
04

Conversion and analytics

We measure to choose the next improvement.

  • Analytics and dashboards
  • Attribution and data quality
  • CRO and experimentation
  • KPIs and learning cycles

Working model

Assess, prioritise, activate and learn.

  1. 01

    Understand

    We review the business, customers, data, channels, assets, team and current results.

  2. 02

    Design

    We define objectives, audiences, proposition, journeys, actions and indicators.

  3. 03

    Activate

    We produce, configure and integrate campaigns, content, automation and measurement.

  4. 04

    Optimise

    We analyse results, test hypotheses and prioritise the next cycle.

Connected growth

One team able to work from platform to campaign.

Strategy moves faster when marketing, technology, ecommerce and data share context.

01

Ecommerce and manufacturers

Demand connected to catalogue, operations, markets and direct customer relationships.

02

B2B services

Acquisition, content, CRM and sales follow-up around complex buying cycles.

03

Brands and products

Positioning, acquisition, community and loyalty coordinated.

04

Technology and data

Integrations and dashboards that turn activity into decisions.

Client references

Our clients describe what it is like to work with Sitelicon.

Their original words, faithfully reproduced together with the people and organisations behind each experience.

Emmanuel LemanArtista · LA VOZ (TELE5)
«Nuestra experiencia con Sitelicon fue muy buena desde el principio, no sólo nos aconsejaron en materia de redes sociales y diseño de la web, sino que se involucraron con el proyecto en sí y participaban y nos hacían propuestas inteligentes y eficaces que nos fueron de gran ayuda. Vinimos recomendados por otro cliente satisfecho y sin duda lo recomendamos a otros futuros. Gracias a todo el equipo de Sitelicon!»
«Estamos muy contentos con Sitelicon. Nos han hecho una página web excelente y la han posicionado en las primeras posiciones de los buscadores. Para una empresa como nosotros que necesita crecer ha sido fundamental nuestra web. Nos están viniendo la mayoría de alumnos a través de Internet. Gracias Sitelicon sois los mejores»
«Cuando empezamos con el negocio, tuvimos muchas dificultades para darnos a conocer, pero con la ayuda de Sitelicon conseguimos más de la mitad de las llamadas que recibimos por un coste proporcionalmente muy bajo. Creo que Sitelicon es la mejor inversión en publicidad que hemos podido hacer.»
«Estaba cansado de reunirme con varias agencias de comunicación que vendían humo. Buscaba una compañía especializada en generar negocio en internet y eso es lo que encontre en Sitelicon: Grandes profesionales.»
«La diferencia entre una página web optimizada para buscadores y una web que no lo está es vital para una empresa. La finalidad principal de una web es generar negocio, y para ello es necesario estar en los primeros puestos de los buscadores. Los conocimientos y recursos de Sitelicon realmente hacen esto posible.»

Why Sitelicon

Marketing with the ability to solve technology and operational needs as well.

We have spent more than two decades building and operating digital assets. That experience lets us design growth around real systems, teams and commercial conditions.

  • Strategy and execution within a multidisciplinary team
  • SEO, paid media, content, CRM, automation and CRO
  • Integration with ecommerce, applications and business systems
  • Measurement and continuous improvement through shared data

Frequently asked questions

Strategy, scope and measurement.

01Is this consulting or an execution service?

It can include both. We define strategy and can also own campaigns, content, automation, integrations and reporting according to scope.

02Can you work with our current team or agencies?

Yes. We can lead, cover specific areas or coordinate a shared model with clear ownership, information and objectives.

03Which channels do you cover?

SEO, GEO/AIO, Google Ads, Meta Ads, social media, content, email marketing, automation, HubSpot and CRM, plus analytics and CRO.

04How do you measure results?

We agree indicators around the model: qualified visibility, demand, opportunities, acquisition, conversion, sales, retention or efficiency.

05Can we start with an assessment?

Yes. An assessment helps organise assets, data, channels and priorities before expanding investment or tooling.

Online marketing

Let’s build a growth system connecting channels, data and business.

Tell us what you are doing today, which outcomes you need and where the main friction lies. We will organise the next step.

Send an enquiry

Let’s start with the context.

We only ask for the information needed to understand and route your enquiry correctly.

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