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Sitelicon Ecommerce Services · SES

Integrated ecommerce management as a business unit.

A coordinated team to design, build, operate and grow owned channels and marketplaces around your objectives and internal capabilities.

Let’s talk about your ecommerceExplore the model
2005Building and operating technology since 2005.
24Professionals across multiple disciplines.
7Countries with active client work.
B2B→B2CSpecialist experience with manufacturers.

What SES is

What Sitelicon Ecommerce Services (SES) is.

SES is Sitelicon’s integrated ecommerce management service. It brings strategy, development and integrations, daily operations, marketing, customer service and data into one coordinated team with shared objectives, responsibilities and indicators. Scope adapts to the business and can complement the in-house team.

A connected service

Four capabilities moving through one continuous cycle.

Strategy guides operations; operations reveal what needs to be built; technology enables growth; and marketing returns learning to the business. SES coordinates the complete cycle.

  1. 01Strategic consulting
  2. 02Sales channel management
  3. 03Integration and development
  4. 04Online marketing
  1. 01

    Strategic consulting

    Objectives, ecommerce model, channels, priorities and indicators.

  2. 02

    Sales channel management

    Coordinated operations across owned, B2B, B2C and marketplace channels.

  3. 03

    Integration and development

    Connected ecommerce, systems, automation and infrastructure.

  4. 04

    Online marketing

    Visibility, acquisition, conversion, CRM and customer relationships.

Two capabilities run through the entire cycle

  • Data analysis and Business Intelligence
  • Continuous support and constant improvement

When it fits

SES is useful when ecommerce needs shared accountability, not isolated tasks.

Fit is confirmed through an assessment. The exact combination depends on the business, existing technology and internal team.

01

Manufacturer moving from B2B to B2C

Wants a direct consumer relationship without disrupting channels, systems or operations.

02

Existing ecommerce below its potential

Has technology and sales but needs direction, specialist operations and continuous improvement.

03

Too many disconnected suppliers

Technology, marketing, content, data and operations lack shared accountability.

04

Organisation that needs to accelerate

Needs ecommerce capability now without immediately building the entire team in-house.

SES is not positioned as a universal solution. We first confirm objectives, starting point and the practical ability to work together.

Connected scope

Five layers working as one system.

Each engagement has its own scope. Capabilities can be activated together or in phases under one shared roadmap.

01

Strategy

Define the model, objectives and priorities before execution.

  • Assessment and opportunity
  • Ecommerce model and channels
  • Roadmap and indicators
02

Technology

Build and connect a foundation that can evolve with the business.

  • Ecommerce and web experience
  • Integrations and automation
  • Infrastructure, security and evolution
03

Operations

Turn the plan into coordinated and measurable daily work.

  • Catalogue, content and promotions
  • Orders, processes and coordination
  • Marketplaces and operational support
04

Growth

Create visibility, demand, conversion and customer relationships.

  • SEO + GEO/AIO
  • Marketing and acquisition
  • CRM, automation and CRO
05

Data

Unify information to make decisions and improve with evidence.

  • Analytics and KPIs
  • Power BI and Business Intelligence
  • Learning and continuous improvement

Manufacturer specialisation

Selling direct is not just a matter of opening a store.

A direct channel requires commercial decisions, technology and operations to work together while respecting the existing business.

  • Channels, pricing and distributors
  • Product, catalogue and content
  • ERP, logistics and systems
  • Operations and customer service
  • Acquisition and retention
  • Consumer data and dashboards
Explore the B2B-to-B2C manufacturer solution

Operating model

We start by understanding. Then we build capability.

  1. 01

    Assessment

    Objectives, current situation, team, technology, channels, data and constraints.

  2. 02

    Shared plan

    Target model, priorities, scope, responsibilities, indicators and roadmap.

  3. 03

    Preparation

    Build, migrate or improve technology and organise the required processes.

  4. 04

    Operations

    Coordinated execution, monitoring and issue resolution within the agreed scope.

  5. 05

    Continuous improvement

    Analysis, learning and prioritisation of new actions based on evidence.

Clear responsibilities

Integrated does not mean ambiguous.

01

Sitelicon can take responsibility for

Assessment, direction, development, integration, operations, growth and analysis within the agreed scope.

02

The client provides or decides

Objectives, product, brand, stock, business boundaries, access, budgets and approvals.

03

We work on together

Priorities, architecture, calendar, indicators, internal coordination and decisions.

A relationship organised around the business.

  • Lead point of contact
  • Team configured around the need
  • Shared planning and priorities
  • Indicators and reporting
  • Issue and decision management
  • Coordinated access to specialists

Technology and integrations

We connect ecommerce with the rest of the company.

01Ecommerce platforms
02ERP, PIM and CRM
03Payments and logistics
04Marketplaces
05Analytics and Power BI
06Cloud and infrastructure
07Automation
08Marketing and service

Real experience

Experience with manufacturers and real ecommerce operations.

We show the brands we have worked with and publish case details only after scope and results have been authorised.

01

Estrella Galicia

Manufacturer

02

Eckes-Granini

Manufacturer

03

Quilosa

Manufacturer

04

Nacon

Manufacturer

05

Abalon

Manufacturer

06

Paco Martínez

Manufacturer

07

Alfasigma

Manufacturer

08

Ortocanis

Manufacturer

Client references

Our clients describe what it is like to work with Sitelicon.

Their original words, faithfully reproduced together with the people and organisations behind each experience.

NARIO, J.L.Consumer Products · 6 to 10 employees
★★★★★5/5HubSpot

Amazon y otros marketplaces

«El conocimiento de los procesos y utilidades de Amazon y la especialización del personal de Sitelicon, son valores añadidos a los que es muy difícil acceder con los limitados recursos de una empresa pequeña. La comunicación frecuente y periódica con nuestros interlocutores, nos ha permitido ahorrar tiempo, optimizar recursos y aumentar ventas y rentabilidad.»
Balmes, J.
★★★★★5/5HubSpot

Profesional y ameno

«El proceso de implementación fue claro, la formación pertinente y profesional»
Álvaro Vaca, Estrella Galicia
Álvaro VacaEstrella Galicia
«Excelentes profesionales con alta experiencia y conocimientos sobre Amazon y sus diversos modelos de negocio. Trato cercano y tiempos de respuesta cortos.»

After contact

A first conversation should create clarity.

  1. 01

    Tell us about the situation and objective.

  2. 02

    We confirm whether SES fits and what information we need.

  3. 03

    We carry out an initial assessment.

  4. 04

    We propose scope, team and next steps.

Frequently asked questions

What matters before starting.

01Is SES a consultancy, an agency or an ecommerce team?

It combines all three dimensions: strategy, specialist capability and agreed execution through one coordinated team.

02Can you work with an existing store and technology stack?

Yes. The assessment determines what stays, what should evolve and which integrations are needed.

03Do we need to delegate the entire operation?

No. Scope is configured around the client’s internal capabilities. Sitelicon can own complete areas or work alongside the existing team.

04Do you work with manufacturers that do not yet sell direct?

Yes. Moving from B2B to B2C is one of our specialisms, from the operating model to technology, operations and growth.

05Can you integrate ERP, logistics, CRM and marketplaces?

Yes. Integrations and automation are part of SES. The specific architecture follows a review of systems and processes.

06How is the work measured?

Objectives and indicators are agreed around the scope: operations, technology, acquisition, conversion, sales, service or data.

07How long does SES take to launch?

It depends on the starting point, scope and integrations. The assessment allows us to propose realistic phases and priorities.

08How is pricing calculated?

We prepare a specific proposal after understanding objectives, responsibilities, required team and operational complexity.

09Can you work internationally and in several languages?

Yes. Sitelicon currently works with clients in seven countries and can shape international operations around the agreed scope.

Sitelicon Ecommerce Services

Would you like to know whether SES fits your business?

Tell us where you are and what you want to achieve. We will start by understanding the context.

Send an enquiry

Let’s start with the context.

We only ask for the information needed to understand and route your enquiry correctly.

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