Search
Capture explicit demand through queries, ads and landing pages aligned with intent.
Google Ads
Turn every click into a growth opportunity.
We create and manage Google Ads campaigns built around your objectives, audiences and data to generate opportunities, sales and measurable learning.
SearchActive demand at the moment of search.
ShoppingProducts, catalogue and pricing within Google.
PMaxGoal-based campaigns across Google channels.
A/BTesting and learning to improve results.
Performance advertising
It is not about buying clicks. It is about investing against an objective and proving what happens next.
We start with the business, audience, proposition and measurement capability. We build campaigns with a clear structure, relevant messages and control over budget, bidding and conversions. We then analyse outcomes and continuously adjust.
Accreditation
Sitelicon is a Google Partner.
The accreditation supports a working model based on expertise, measurement and continuous campaign improvement.
Strategy, configuration and management focused on business objectives, with access to the Google Ads ecosystem and its best practices.
Performance system
Google Ads automation needs clearly defined goals, data and guardrails.
We combine intent, catalogue, creative, audiences and measurement so each format has a role. Platform AI can optimise faster when it receives reliable signals and a clear business strategy.
Formats and their role in the journey
Shopping and Performance Max
Activate catalogue and inventory across Google channels with controlled goals, feeds, signals and assets.
Demand Gen and video
Build consideration with visual messages for audiences that have not yet expressed a direct search.
Display and remarketing
Extend reach and recover journeys without confusing reach, frequency and conversion.
What must be ready before scaling
Reliable conversions
We define primary and secondary actions, value, attribution, deduplication and, where appropriate, enhanced or offline conversions.
Business economics
We relate spend to margin, repeat business, lead quality, acquisition cost and profitability limits.
Catalogue and Merchant Center
We review identifiers, titles, attributes, availability, pricing, policies and feed quality.
Landing experience
We check message continuity, speed, content, form or checkout and usability on every device.
Data and consent
We configure tags, audiences and first-party data with privacy controls and governance appropriate to the project.
Operating capacity
We align budget, markets, stock, sales teams and response capacity so demand does not exceed what the business can serve.
A management cycle with traceable decisions
- 01Account and demand assessment
- 02Measurement and objective plan
- 03Architecture and production
- 04Quality-controlled activation
- 05Optimisation, testing and reporting
We measure platform and business outcomes
- Revenue, margin and profitability
- Qualified leads and opportunities
- CPA, CAC and return on spend
- Impression share and useful reach
- Search terms and traffic quality
- Online and offline conversion value
No campaign can guarantee sales or profitability. Outcomes also depend on demand, competition, proposition, budget, the website, data and sales capacity. Our role is to make those conditions visible, reduce waste and improve through evidence.
When it adds value
When you need to capture demand without losing control of spend.
We can build an account from scratch, reorganise existing campaigns or take responsibility for ongoing management and evolution.
Spend does not create business
Clicks and cost exist, but the connection to leads, sales or profitability is unclear.
Structure limits learning
Campaigns, audiences and keywords are mixed together, making performance difficult to understand.
The catalogue underuses Shopping
Products, feed and campaigns are not coordinated to compete in commercial searches.
Optimisation is missing
Campaigns remain active without testing, adjustment or data-led decisions.
What we do
Strategy, creation, implementation and optimisation in one service.
Scope adapts to the business model, market, account maturity and acquisition or sales objectives.
Strategy and structure
We design the account around measurable objectives.
- Business, demand and competitor analysis
- Campaign and ad-group architecture
- Bidding and budget strategy
- Conversion and KPI definition
Campaigns and audiences
We activate the right formats for each journey.
- Search campaigns
- Google Shopping and catalogue
- Display campaigns
- Segmentation, audiences and remarketing
Ads and assets
We connect search, proposition and action through messages and creative.
- Ad copy and calls to action
- Banner and creative design
- Campaign extensions and assets
- Landing-page review
Management and analytics
We turn performance into recurring decisions.
- Platform implementation and setup
- Monitoring and optimisation throughout the month
- A/B testing
- Reporting and performance analysis
Working model
Configure well, launch with control and improve with data.
- 01
Assess
We review objectives, demand, account, measurement, audiences, catalogue and landing pages.
- 02
Design
We define structure, formats, budget, bids, messages and conversions.
- 03
Create and launch
We configure campaigns, ads, audiences, assets and tracking before publishing.
- 04
Optimise and report
We adjust bids, targeting and creative, test hypotheses and explain outcomes.
Connected formats
Campaign type follows the moment and intent.
We do not activate formats from a catalogue: we choose the combination that best connects demand, proposition and conversion.
Search
Acquire people expressing a need through relevant queries.
Shopping
Show products with catalogue, price and image information in commercial searches.
Display
Reach, awareness and audience activation through visual formats.
Remarketing
Continue the journey for audiences that have already interacted with the brand or site.
Why Sitelicon
Campaigns connected to technology, ecommerce, content and conversion.
We can manage Google Ads and also work on the elements that determine performance: measurement, catalogue, landing pages, speed, integrations, CRM and buying experience.
- Strategy and management within one team
- Experience in ecommerce, manufacturing, services and B2B and B2C acquisition
- In-house copy, design, development and analytics capability
- Continuous optimisation linked to business objectives
Frequently asked questions
Campaigns, spend, measurement and management.
01Which campaign types do you manage?+
We manage Search, Shopping and Display campaigns, plus audiences and remarketing when they fit the strategy.
02Can you review an existing account?+
Yes. We assess structure, configuration, conversions, search terms, audiences, ads, bids, budget and performance before proposing changes.
03Is media spend included in the service?+
No. Media budget is paid directly to Google and remains separate from strategy, creation and management fees.
04Do you also create ads and visual assets?+
Yes. We can write copy, configure assets and design banners or visual pieces for the formats included.
05How is performance measured?+
We define conversions and KPIs according to the objective: leads, sales, revenue, acquisition cost, return, opportunity quality or other relevant metrics.
Google Ads
Shall we discuss the demand you want to capture?
Tell us what you sell, where, with what budget and how you measure results today. We will review the starting point and propose a concrete route.
Send an enquiry
Let’s start with the context.
We only ask for the information needed to understand and route your enquiry correctly.
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