Sitelicon executes
Included recurring tasks and actions, with owners, procedures, records and quality criteria.
Ecommerce management
Integrated ecommerce management: team, operations and growth for your online channel.
We own and coordinate the everyday work that keeps ecommerce selling: catalogue, content, promotions, orders, incidents, technology, data and commercial evolution.
2005Experience across ecommerce, technology and operations.
End-to-endFrom catalogue and orders to channel improvement.
MultichannelOwned stores, marketplaces and systems coordinated.
DataDocumented indicators, incidents and decisions.
Ecommerce operations
An online store needs daily management, not just a platform.
Sustainable sales require product, price, content, stock, orders, service, logistics, marketing and technology to work as one system. Sitelicon provides a multidisciplinary team and a verifiable operating model to own the full operation or reinforce the areas the client needs.
Operating model
Delegating management does not mean losing control of ecommerce.
The service starts by defining who decides, who executes and which information each party needs. This prevents gaps, duplicated work and decisions without an owner.
Three levels of ownership
The client decides
Strategy, budget, margins, commercial terms and changes that require internal authority.
Shared ownership
Priorities, campaigns, complex incidents and evolution are resolved with information and validation from both parties.
A cadence that keeps the channel under control
Operations
Alerts, orders, incidents, catalogue, availability and critical tasks.
Coordination
Priorities, blockers, campaigns, changes, suppliers and upcoming milestones.
Performance
Indicators, completed work, recurring causes, backlog and decisions.
Evolution
Results, capacity, roadmap, markets and improvement opportunities.
Indicators connecting sales and operations
Not every project needs the same dashboard. We choose indicators with an owner that can trigger a decision.
Commercial
- Sales and margin
- Conversion
- Average order value
- Performance by channel
Catalogue
- Active products
- Quality and completeness
- Publishing errors
- Time to list
Orders and service
- Cancellations
- Returns
- Incidents
- Resolution times
Technology and improvement
- Availability
- Errors and integrations
- Performance
- Backlog completed
When it fits
When ecommerce is growing faster than the capacity to manage it.
We can complement an internal team, own specific processes or coordinate an integrated operation with defined responsibilities and objectives.
Fragmented work
Catalogue, campaigns, technology, orders and service depend on teams or suppliers that do not share priorities.
A backlog without capacity
Commercial and operational improvements accumulate because everyday work consumes every available resource.
Data without decisions
Sales and traffic reports exist, but a shared reading that determines what to do next is missing.
Complex expansion
New markets, channels or ranges multiply exceptions, content, integrations and coordination needs.
What we manage
Commerce, operations, technology and growth within one service.
Scope is built around processes, channels, volume, hours, systems and responsibilities—not a generic bundle of tasks.
Catalogue and commercial activity
We keep the offer ready to sell.
- Product onboarding, removal and quality
- Content, categories and merchandising
- Pricing, promotions and campaigns
- Commercial calendar and coordination
Orders and customer experience
We support the post-purchase cycle.
- Order and incident tracking
- Service and logistics coordination
- Returns and exceptions
- Procedures and escalation
Technology and integrations
We keep operations connected.
- Ecommerce platform and maintenance
- ERP, PIM, CRM and middleware
- Payments, logistics and marketplaces
- Automation, alerts and support
Growth and data
We turn activity into priorities.
- Analytics and dashboards
- SEO, CRO and buying experience
- Commercial and marketing activation
- Backlog and evolution roadmap
How it starts
Assess, transfer, operate and improve without losing continuity.
- 01
Assessment
We inventory channels, processes, teams, suppliers, systems, volume, risks and results.
- 02
Operating design
We define scope, ownership, access, priorities, indicators, cadence and escalation.
- 03
Transition
We document, test access, take over work in phases and stabilise the service.
- 04
Operations and evolution
We execute, report, resolve incidents and prioritise improvements with the client.
Deliverables
A visible, traceable operation designed for decisions.
The client retains context and control through documentation, indicators and an agreed cadence.
Operating plan
Processes, owners, calendars, access, suppliers and escalation criteria.
Service board
Tasks, incidents, priorities, owners, status and next action.
Catalogue and order control
Checks, exceptions and recurring issues recorded so their cause can be addressed.
Report and backlog
Indicators, completed work, learning and improvements ordered by impact and effort.
Why Sitelicon
We manage ecommerce with the ability to solve technology, marketing and data as well.
Since 2005, we have combined consulting, development and digital operations. This perspective lets us address the everyday issue and also the process, integration or commercial decision behind it.
- Multidisciplinary ecommerce, technology, marketing and analytics team
- Experience with manufacturers, brands, B2B, B2C and D2C
- Capability across owned stores, marketplaces and integrations
- Flexible model: specialist support or integrated operations
Frequently asked questions
Scope, ownership, transition and measurement.
01What is included in an ecommerce management service?+
It may include catalogue, content, promotions, orders, incidents, logistics coordination, customer service, maintenance, integrations, analytics, SEO, CRO and evolution. Exact scope is defined by process and ownership.
02Is this the same as website maintenance?+
No. Maintenance focuses on technical continuity, updates, security and support. Ecommerce management also includes the channel’s commercial and operational activity.
03Can you work with our current team and suppliers?+
Yes. We can own specific processes, provide specialist capacity or coordinate a shared model with clear owners, channels and escalation.
04Which platforms do you work with?+
We work with Shopify, PrestaShop, Magento, WooCommerce, custom builds and other environments, plus ERP, PIM, CRM, marketplaces, payments and logistics operators.
05Can you also manage Amazon and other marketplaces?+
Yes, when included in scope. We define catalogue, content, order, incident, performance and integration work for each channel.
06How is the operational transition handled?+
We begin with inventory, access, documentation, ownership and risks. Transfer takes place in phases with validation and a stabilisation period.
07Which indicators do you use?+
They depend on the model: sales, conversion, average order value, margin, availability, catalogue quality, orders, cancellations, returns, incidents, times and backlog completion.
08Does the service include 24/7 human availability?+
Not automatically. Hours, channels, on-call cover, priorities and response objectives are expressly agreed according to criticality and budget.
Ecommerce management
Which part of your ecommerce needs more capacity and control?
Tell us about the channels, platform, team, volume and main blockers. We will design a proportionate operating model.
Send an enquiry
Let’s start with the context.
We only ask for the information needed to understand and route your enquiry correctly.
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