Types of promotions in AliExpress

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Promotions in AliExpress

If you want to achieve a correct positioning and exposure of your shop in the Alibaba marketing place, proactively managing promotional activity is a fundamental factor. In this post we will review the various promotional actions that make the platform available to the Alisellers, starting with the shop promotions, which we can access from the Marketing tab.

The shop promotions They allow us to create different promotional modalities at our own wish, setting our conditions and being able to modify them at any time. They are the perfect alternative to the AliExpress promotions when by requirements or dates we cannot enter them.

Product Discounts

It is the most classic of the promotions, applying a percentage discount on the price. It allows us to select the promotion period and the products we want to register in it. We can set the discounts individually or in group. We always recommend to set a higher percentage for APP users (1%).

This promotion is activated instantly and can be deactivated at any time. We can also add or remove products, or modify discounts for the period initially established (promotions cannot be extended, we will have to create a new one).

You will show the “PROMO” label and the discount applied in our products. In addition, you will add to the “Articles in Promotion” tab of our shop.

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Special offers

By special offers the platform allows us to make discounts on quantity or amount in order to increase the average ticket of the store. This promotion is activated instantly and can be disabled or modified at any time.

Discount by quantity

The quantity discount is the way to apply a percentage discount for added units. It allows us to set different levels of discount depending on how many units are added to the cart.

Discount by amount

The amount discount allows us to set a fixed discount from a certain amount. It also offers us the possibility to make them cumulative: the discounts can be accumulated, and there is no limit. For a discount of 5 €on orders of more than €30, the buyer receives a discount of 10 €when he makes an order of more than €60; 15 €off when he makes an order of more than €90, and so on.

Free shipping

This modality combines the two above by replacing the free shipping discount, which we can set by quantity or amount. We can also limit the promotion to specific territories.

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Quotas

In AliExpress, coupons are abundant as in any other marketplace. The seller has the possibility to create his own coupons, although they will not be there until 24 hours after they have been created.

The coupons can be displayed directly on the product sheet, in the “Articles in Promotion” tab, or shared directly with selected users by “Emission target” (emailing within the platform) or by generating a QR code. It also gives the possibility to create coupons for interactive APP games.

It allows us to limit the coupon to followers of the store or according to the level of buyer of AliExpress (diamond, platinum, gold, silver).

We will apply the products to which the coupon will apply and the amount limit to be valid. We can also limit the number of coupon per buyer. We will be asked to set the total number of coupon to be at least 50.

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Discount codes

The discount code is similar to the coupon, with certain conditions. First the code can be activated instantly, as modified or disabled.

We can generate the code ourselves or randomly. There are no minimum codes (unlike 50 coupons) and we can make a discount of a fixed or percentage amount, as well as set the applicable code limit per buyer. It can be shown in the product sheet, in the home of the store and register it in the membership program. Of course, we can not give it visibility and share it by other means.

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Product packs

This is the tool to create bundles in our store. We will have to choose a main product to which we will add side products to set a special price for each of them, in case we buy all.

Interactive

Interactive shop promotions are divided into group games and purchases. Games are available in the APP. Group shopping is a great tool for getting external traffic. Users get great discounts when sharing products with friends through social networks.