Marketplaces

Selling in AliExpress

AliExpress is the global sales platform for the final customer (B2C) of the Alibaba Group.

Item title: Selling in AliExpress
Article originally published by Sitelicon on 4 April 2020.

In brief

Key ideas

  • AliExpress is the global sales platform for the final customer (B2C) of the Alibaba Group.
  • Operational since 2010, it is one of the main points of sale ecommerce (in this case within the world's marketing model).
  • AliExpress Businesses officially landed in Spain in 2019 and, as of April 2020, the platform already has over 6,000 sealers in our country alone.
  • The opportunities offered by a platform such as AliExpress for Spanish manufacturers and SMEs are enormous: it has more than 30 million visits a day. And attention!

This content is part of the Sitelicon editorial archive. It retains the information available on the date of publication; the conditions, tools and requirements of the platforms may have changed.

AliExpress is the global sales platform for the final customer (B2C) of the Alibaba Group. is one of the main points of sale ecommerce (in this case within the world’s marketplace model).

AliExpress Businesses officially landed in Spain in 2019 and, as of April 2020, the platform already has over 6,000 sealers in our country. The opportunities offered by a platform such as AliExpress for Spanish manufacturers and SMEs are enormous: it has more than 30 million visits a day. And attention! Spain is the third country to record the most sales worldwide.

What are the main advantages of selling on AliExpress?

  1. The commission they charge to sellers varies between 5% and 8% depending on the category. The lowest commissions in this regard with respect to other options that usually range from 15% / 20%.

  2. It has no fixed expenses, no monthly fees, no opening or closing fees.

  3. It allows you to sell from the same platform and management interface to 150 countries.

  4. They have a quick, efficient and personal help team. You can access people who are involved in helping in the sales processes.

  5. It is in 18 languages and automatic translations are generated

  6. It is not an e-retaster, so it will never compete in products with the sellers.

  7. A wide variety of marketing and end-customer communication campaigns options, not blocking communication with customers but promoting them.

AliExpress has enabled a page with additional information for sellers.

Click here →

Do you have any more doubts?

Access the AliExpress Help Center →

AliExpress commissions for sellers by category

Like all marketplace, AliExpress has a number of commissions that vary according to the category of products that your business sells. Unlike Amazon - where commissions can be 15% -, in AliExpress the maximum commission applied is 8%.

Marketing of AliExpress Services

AliExpress provides the sellers with a solution center for the sellers, from integration modules to tools, online services and external agency services. This link.

Success cases with AliExpress

During the AliExpress walk in Spain there are many brands that have achieved that the platform becomes one of its main sales channels. Some, even, ahead of their own online shop.

Spain is the third largest sales volume in AliExpress worldwide.

Here, you can see the success stories of Mayka and Todotumil Shoes, two Spanish companies.

At Sitelicon Ecommerce Services we have been working with AliExpress since its arrival in Spain (as a neural point for sales in Europe). We have worked with dozens of vendors and thousands of products helping to develop this very essential point of sale. We have been part of the [AliExpress Mentors Network] (/ articles / aliexpress-businesses /)

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