Boardfy: price intelligence to sell more

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Boardfy emerged in mid-2015 in response to the needs to control competition by a Galician ecommerce. The small team of ecommerce experts and programmers that made it up began to monitor the prices and movements of the other vendors manually.

By paying attention to factors common to all of them and by managing prices properly, they were able to increase the profit margins of each product and increase sales.

After that success at the internal level, the team decided to show the world that tool and to market it under the name Boardfy, becoming a Saas Big Data of price intelligence for both ecommerce and brand.

Ecommerce is unable to determine the total competition for its products, as new vendors appear every day on different platforms.

They are also obviously not able to know at what prices these competitors are selling, whether they are cheaper than them or have recently changed their prices. This makes their reaction capacity very limited in managing the prices of their products and being competitive.

From Boardfy we offer you a single tool from which to start increasing your sales.

Catalogue optimization

From an active product feed or via the Amazon API, they have their entire catalogue managed in Boardfy. They can also categorize the products and review the price changes they make in their catalog.

Detection of unlimited competitors automatically

We inform about the real competition in all the markets that are necessary or can even be controlled to specific online shops. It is possible to classify competitors according to the country of origin, the amount of products in which they compete with you or whether they have better prices on their products or not.

Cost integration and margin visualization

Our cost integration system reports which products are being lost and which products can be matched or improved by the best price of competitors to continue to make profits.

Recommendation for sales opportunities

Ecommerce can access a list of new ways to increase sales. We warn of which products are being sold alone for each platform, those that are temporarily exhausted in Amazon, which products have the best price, but not the Buy Box or even those where there is sufficient margin for your competitors to raise prices.

Automatic price change rules

Changing prices fully automatically with Boardfy is very simple. It is possible to use our default pricing rules or create those that are necessary, with more than 400 combinations possible to increase sales. Likewise, the catalogue will always be under control.

The brands and manufacturers are blind to an online market that grows faster than they are able to control: they do not know who is selling your product, or at what price or even if they are selling below the Recommended Sales Price, breaking their brand strategy.

Moreover, they also do not know what the movements of competition are in a market as variable as the digital one.

Boardfy offers you a single panel from which to take control of the situation:

Automatic distributor detection

All the real product vendors are in sight on a single panel. We offer a panoramic view of the quantity, origin and provenance of all distributors. At one glance you can see how many products each sell and how many products are in breach of the PVR.

Easy Catalogue Creation

A product feed is enough to have the catalog ready in Boarfy. In addition, they can be classified by different brands or create different categories for each product group.

Detection of PVR non-compliance

We inform which sellers offer the products below the PVR and at what amount. This makes it possible to ensure that the conditions are met and that the brand image is not affected.

Custom alerts

You will know at all times when new distributors enter the market or if there are variations in PVR’s non-compliance. In addition, there is the possibility to set them up to know, as soon as necessary, everything that is happening on the online distribution channel.

Online price control

We show in real time which distributors are selling each product and at what price, as well as its progression over time for each of the sellers.

Automatic price change rules

Changing prices fully automatically with Boardfy is very simple. It is possible to use our default pricing rules or create those that are necessary, with more than 400 combinations possible to increase sales. Likewise, the catalogue will always be under control.

In the collaboration between Boardfy and Sitelicom we have as a maximum that the relationship between the two companies is beneficial to the customers. Therefore we want to offer a 15% permanent discount on any of our plans for all Sitelicom customers, whether you are an ecommerce or a brand.