Amazon and marketplaces
Why selling on Amazon is a good idea?
Historical reasons for selling on Amazon and factors that influence the performance of an account and its catalog.
In brief
Key ideas
- Amazon already had 300 million active accounts according to the data in the original article.
- The quality and breadth of the catalogue, the price, the opinions and the historical of the account influence the results.
- Sales volume, traffic and consumer relations are also part of the channel's performance.
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Why sell on Amazon?
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It was the world’s largest virtual store, with 300 million active accounts. According to the 2016 data collected in the original article, 11.2 million belonged to Spain.
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Amazon Europe billed EUR 19.9 billion in 2015.
Important aspects in Amazon
- Antiquity.
- Catalogue: quantity and quality.
- Historical relationship with Amazon.
- The history of the relationship with consumers.
- Price.
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- No.
- Sales volume.
- Traffic.
- Opinions and reviews.
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