Selling in Joom Marketplace

This content is part of the Sitelicon editorial archive. It retains the information available on the date of publication; the conditions, tools and requirements of the platforms may have changed.

Context

Joom Market is a business group specializing in ecommerce originating in Latvia in 2016, with companies and offices in Portugal, Latvia, China, Hong Kong, the United States, Germany and Luxembourg, and over 500 employees worldwide. It is an e-commerce platform that allows vendors from around the world to offer their products directly to buyers on the Joom website.

Joom Market is one of China’s largest e-commerce platforms, and offers a wide range of products, from clothing and accessories to electronics and home products. It also has its own mobile application for Android and iOS, which allows users to make purchases from their mobile phones. The platform uses a commission-based business model, which means that Joom Market charges a fee to sellers for each sale they make on the site.

The group is made up of several companies: the market place of adjusted prices Joom, Joom Logisticswhich provides international technology, infrastructure and logistics services; Joom Payits fintech for transactions in Europe; JoomProits international B2B platform; and Onfy, a vertical marketing place for pharmacy and parapharmacy.

The Joom marketplace therefore appears as a new important agent in online sale, gives great value within the online sales channel portfolio for any brand or manufacturer.

In January 2023, the headquarters was moved to Lisbon with an expansion plan with an investment of more than 200 million euros for the next 10 years.

The features that make this application as attractive are such as its variety of products, their economic prices or their easy interfaceThe company is proud to offer high quality products at affordable prices, partly because Joom works directly with manufacturers, eliminating the additional costs of intermediaries.

95% of JOOM transactions come from the mobile app, which is available for both Android and iOS devices. The application is easy to use and offers a smooth purchase experience, making it a popular option for those who prefer to make purchases from their smartphone. This marketplace has increased to the most 400 million downloads in 2022, coming to more than 100 countries of dispatch. At present, 60% of active JOOM users come from the European Union, these are around 35 million users in Europe.

Joom has a translation of the catalogue into 23 languages and easy sales management; there is opportunity to sell in more than 100 countries from the same account. In addition, it has a Spanish-language service for the seller; easy-to-use and efficient marketing tools and flexible logistics.

Here are the data collected from the average product value in the basket by category:

Joom has 3 main features:

1) Easy and Fast Launch

Program account password, upload seller data and create the store

You can get the catalog more comfortable for you.

Participates in the promotions

Follow your sales

2) Location and Personalized Approach

Solution of any problem with the account in less than 24 hours

Translation of the catalogue into 24 languages

Personal Account Manager for each seller

Sales from the same account in multiple markets

3) Easy and Effective Promotion Tools

Manage your campaigns in JOOM Ads for specific products

Taking advantage of the tools of the social E-commerce

Participate in the Platform Promotions and Use the Shop Promotions

Take advantage of the Limited Time Offers (Flash Sale)

Among its conditions, it is worth noting that Joom has 5% to 15% commission depending on the category:

5% commission for the following categories:

• Portable computers

• Mini PCs

• Tablets

• Mobile / Smartphones

• Accessories for smart watches and bracelets

• Fitness devices and bracelets

• Clock and smart rings

• Smart watches for children

• Electric scooters

7% of the commission for the following categories:

• Digital photo frames

• Hunting chambers

• Optics for hunting cameras

• Lents

• Lens and accessories

• Storage devices

• Photography

• Video

• Camera facilities

• 3D Gloves

• Audio and video accessories

• Caset reproducers and recorders

• DVD and VCD players

• Headphones and helmets

• Electronic translators

• Portable speakers and Soundlink

• Helmets

• Karaoke players

• MP3 players and accessories

• Projectors

• Radios

• TV and TV equipment

• Voice Recorders

• Computer components

• Cleaning appliances

• Appliances for clothing care

8% commission for the following categories:

• Video game consoles

• Virtual reality glasses

10% commission for the following categories:

• Smart glasses

• Smart houses

• Mobile phones

• Mandates

• Portable dance courts

• Portable games

• Nintendo Co.

• PlayStation

• Sega

• XBOX

12% commission for the following categories:

• Electronic accessories

• Computer accessories

• Accessories for laptops

• Musical instruments

• Appliances for the kitchen

• 3D printing

• Electrical equipment and supplies

15% of the commission for the following categories:

• Cars and motorcycles

• Baby items

• Photographic and video accessories

• Photographic study accessories

• Computer Peripherals

• Networking

• Office supplies

• Tablet accessories

• Air conditioning apparatus

• Appliance facilities

• Water heaters

• Devices to purify water

• Fixed phones

• Repair tools for mobile phones

• Walkie-multicanal talkies

• Mobile bags and covers

• Screen protection

• Tools for SIM cards

• Accessories for smartphones

• Mobile spare parts

• Smart rings

• Video game cases

• Garden supplies

• Health and beauty

• Manualities and seam

• Holiday on the beach

• Manufacture of necklaces and jewelry

• Leather craftsmanship

• Diapasones

• Score for scores

• Sfiners

• Plastic arts

• Sculpture

• Manufacture of soap and bath pumps

• Sports and leisure

• Clothing and footwear for theatre and dance

• Visual arts

• Wood craftsmanship

• Home and kitchen

• Battery and generators

• Machinery

• Measuring apparatus

• Security and safety

• Other level

With payments 2 times a month and a recommended fullfill time of less than 3 days. Their conditions, for the sellers do not mean no fixed cost for the use of the platform, simply the commission for sale.

The creation of the store, product listing, and the use of all the promotion tools, is free, in addition to the promotion tools. They have a 24-hour customer service in 23 different languages for all their buyers.

Sitelicon Ecommerce Services is a company specialized in helping brands and manufacturers in the online sale of their products, since 2005.