Selling on Miravia

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What is Miravia?

Miravia, formerly known as the Arise project, is the marketplace that the Alibaba group launched for the European market. Based in Madrid and Paris, it aspired to become a relevant competitor of Amazon in Europe. As a main endorsement it showed the support of the Alibaba group, the Asian ecommerce giant, with a wide experience in international marketplaces.

Following the European test carried out by the group with the Chinese platform b2c AliExpress and taking into account the growth forecasts of the European market for e- commerce above its rivals Asia and the US, it is intended to build on the European market and enrich the e- commerce landscape in the old continent.

The growth that e-commerce was experiencing in recent years was strongly driven by the Covid 19 pandemic. It has caused an inevitable change in digital habits in which users consume more and more digital leisure and tend to make their purchases more and more online. But it is not only online consumption, but also taking an experience after that consumption, with different ways to interact with the product or service offered, as can be obtained exclusive content by simply being customers, and all this while offering them reliability throughout the process.

The target public Miravia It is aimed at all audiences, but it focuses on women aged 18-44 and interests in fashion, products of immediate consumption, home and lifestyle. They are people who understand buying as a pleasant and entertaining experience.

You can access the web of Miravia Here..

Why now?

The changes in paradigms that have come from the hand of ecommerce have led to the brand’s detection that, in ecommerce, there is an increasing dependence on a large platform. The final consumer is increasingly looking to direct to the brand and not through its distributors. This direct access to the brand allows it to establish a great value link for both, which goes beyond the products acquired. Because of this the brand now needs to be offered through these online shopping centres with millions of customers who are marketers, compared to the traditional options of intermediaries in the distribution channel.

The Alibaba group, a great knowledge of world trade trends, has identified an opportunity on the European market, as these needs for the final customer’s approach to the brand are not met with the current marketplaces, more pending the pure transaction than this important link. In addition, a number of data that speak for themselves.

• The European market is the third world market after China and the US, with the highest growth rate.

• The per capita purchasing power is three times the purchasing power in Europe compared to China.

• Low online retail penetration: 15% in 2021 compared to 33% in China.

• Panorama fragmented ecommerce: very few multi-country platforms.

• Lack of D2C marketable sites (direct to the consumer).

• Logistic and mature payment infrastructure.

• Large ecosystem of digital service providers.

What difference does Miravia make to other marketplaces?

The main difference between Miravia with other marketplaces lies in the treatment of the brand. While the current European landscape is full of platforms focused on sale without due respect to the brand, very few offer the brand a place to offer its full value proposal, without the market itself placing the eclipse.

The Commission also has a Miravia It is more in what we know as a shopping centre (in the English Mall) where each brand has its own identity and its own shop. It is therefore a shop in shop model in front of the purely transactional marketplaces.

On the other hand, we have the experience of the Alibaba group in Asia, where these models have been developed with success in recent years more than in the Western markets. This experience applied to the European market offers a number of approaches and tools that will enable the sector to move quickly towards more advanced e-commerce models.

Finally, we must point out that, as it is the Alibaba group, it is a guarantee that it has the financial muscle necessary to ensure its success in the medium term.

There are two different groups of sellers on this marketplace. On the one hand, there are official stores of brands and authorized distributors, without fixed costs and with commissions for sale. On the other, the marketplace is open to sellers, retailers and local distributors, who can use seller tools, formations, campaigns and coupons. In this case there are no fixed costs, but commissions.

The Alibaba group

The Chinese digital market is currently one of the most powerful worldwide, characterized by its massive imports of products from any sector. There is no brand that does not dream of entering this market.

China came much later to the digital world than the other markets it compared with. This late development led to some differences in the Western world: the platforms came before the websites and the mobile ones were used before the computers, which made its payment ecosystem occur from the beginning purely from the mobile. The Alibaba Group was made with more than half of the market share of e commerce in the country.

The Alibaba Group is an ecommerce platform between international companies that serves as an intermediary between them. The platform does not consist of its own shipping or storage service; it receives commissions when contacting the sellers with the buyers. It currently has almost 20 subsidiaries in total.

Alibaba is the Marketplace that breaks all records. It no longer only has total control of online sales in China, but has crossed borders and is currently the largest eCommerce group worldwide.

What Miravia offers to its customers

The consumer is always the most important aspect and the centre of everything, it is essential that he be satisfied at all times. Miravia offers quality products, reliable services, shared brand offers and custom recommendation adapted to each customer. In turn, a consumer experience in which advanced services such as videos will be offered to offer a better vision of the product or virtual testers for a more realistic and better experience. The idea behind this is to entertain, connect and link the customer.

• Miravia is born with a wide variety of products that cover various categories and real brands.

• It includes a free and fast delivery service and a customer service.

• In addition, it has attractive campaigns of shared brands with loved brands, offering discounts and significant entertainment.

• Finally, a personalized recommendation adapted to the full satisfaction of the customer: entertaining interactions with consumers and the best daily promotions.

Miravia seeks to provide a different purchase experience than other platforms, as well as a entertainment space. To do this, it includes influential videos about products for sale and virtual reality tools. The Market brings together eCommerce, but also social network features.

The idea is to create a virtual shopping center concept. An online platform where you can find a wide variety of brands from the most local to the most international and best valued. Miravia You can find different sectors such as beauty, fashion, sports, mobile products… and much more.

The brands that sell through Miravia can create and design your own shop on the platform. In addition, it allows you to set up promotions, apply loyalty programs and interact with customers. Yann Fotaine, general director of Miravia says: “We want to give space to local and global vendors, we support all big and small brands, with competitive offers and a personalized and entertaining purchase experience.”

Miravia It proposes a new way to show key content for brands by means of videos for viewers. These videos can last up to 5 minutes and, by clicking on them, will bring the visitor to the product’s detail page. In turn, live videos were announced to show brand products and promote exclusive details. These content allows you to get the reactions of buyers through interactions such as “I like” and comments. The brand can adapt your proposal to the recommendations of your customers. Also, games were put forward with which the consumer could interact and get discounts or points applicable to offers.

Miravia In short, it is positioned as the most quality online purchase experience on the online market, thanks to the work of the distributors authorized by the brand, reseller and renowned retailers.

Why sell in the marketing place of Miravia

The opportunity to sell in this new marketplace with a vocation to become one of the main in the West is undeniable. We are at the time of birth and where the best opportunities are to be generated.

It is important to take advantage of this opportunity window and to join with an official partner such as Sitelicon Ecommerce Services to do so. Thanks to this alliance we will be able to carry out all the actions necessary to accompany you in this new adventure and maximize your chances of success. Among other things, we will carry out:

• Onboarding on the platform

• Catalogue height

• Design and maintenance of shops

• Optimization and positioning of product sheets.

• Implementation of the marketing strategies.

• Creation of marketing campaigns.

• Customer service.

• Catalogue integration, stocks, orders, communications.

• Performance and sales analysis.

• …

Sitelicon Ecommerce Services is a company specialized in helping brands and manufacturers in the online sale of their products, since 2005.