Web design and UX
The trends that web design will follow in the coming years
We have long mentioned web usability and accessibility, and we have explained what adaptive web design or mobile websites is.

In brief
Key ideas
- We have long mentioned web usability and accessibility, and we have explained what adaptive web design or mobile websites is.
- Now Sitelicon brings you the trends that have marked the web design throughout this year, and that will remain present what remains of 2013, and beyond. 1.
- The Reponsive web design: To begin with, we wanted to stress once again the importance of adaptive web design.
- The adaptable design came up in response to the proliferation of devices and screen sizes.
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Context
We have long mentioned web usability and accessibility, and we have explained what adaptive web design or mobile websites is. Sitelicon now brings you the trends that have marked web design throughout this year, and that will remain present what remains of 2013, henceforth.
1. The responsible web design
To begin with, we wanted to stress once again the importance of adaptive web design. With the proliferation of technologies and new devices that support the Internet connection, a need has been made clear, which required an immediate solution: adaptive web design. What is it? Basically, all web pages have to have a determined structure to make it possible to view the perfect display on all devices. Each device has a screen size, and the pages that lack this design, are broken down and it is more difficult to navigate them. Instead, having measures that are ameliorated to the size of the device that are the most widely viewed, is the web users.
2. The typography will gain strength
The size and weight of the typography will be reviewed to lighten the content of the website. When it is lighter, it will be faster to load, thus contributing to the usability and accessibility of the web. The typography will have to be adjusted to the aesthetics of each website in order not to disentangle, creating new creative and original styles that will make the difference.
3. Vertical displacement of elements
It is directly related to the point number one (responsible web design) when a user browses a website or an online store, all menus, buttons and the purchase “cart” itself will have to move down, to prevent the user from having to go up continuously at the start of the page to select some category of the menu. This saves a lot of time and users appreciate it.
4. Large-size bottles
The challenge for web designers will be to create larger buttons (e.g. social media buttons) for better navigation through touch screens, without incurring a weight increase of the website.
5. Applications against web navigation
The tendency of users using their smartphone or other device to browse is to access the pages that are most interested in them through applications and, if not, to open the browser. Many are those who have made the determination to create web pages designed exclusively for mobile viewing (mobile web) but statistics show that the applications are most used. In a quick and simple way, they access the web page through the mobile menu.
6. The content is in order
Creating high-quality content, without spelling, in a clear and general interest for users browsing the web will be essential to achieve a fair and fair use of the content.
7. Programming
The HTML5 code is already on the agenda, along with CSS3 style sheets. Both computer languages are prepared to adapt to new changes in web design, such as adaptive web design.
The design trends are constantly changing, accentuating themselves according to the needs of users who navigate the network. The primary objective is to facilitate navigation.
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