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Digital marketing, SEO and social media

Content on search visibility, advertising, social media and digital acquisition to turn visibility into demand and business.

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ChatGPT Ads as a new advertising channel based on context, relevance and decision

Digital advertising

ChatGPT Ads: a new advertising opportunity to get there first

What the new ad offers in ChatGPT, why it opens a different context for brands and how to prepare campaigns from the start with experience and measurement.

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TikTok application displayed on a mobile phone

Social media

TikTok: a strategic tool for companies

What TikTok can bring to a company, how a company account works and what a brand should value before turning the platform into a business channel.

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GEO and AIO strategy connecting a brand with ChatGPT, Google AI, Copilot and Claude

SEO and ecommerce

GEO/AIO for ChatGPT and other LLMs: how to build visibility from the beginning

What GEO/AIO is, how the visibility changes in ChatGPT, Google AI, Copilot and Claude, and what a company can do to be found, understood and cited.

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TikTok Academy access desk

Social media

TikTok Academy: Training to develop marketing in TikTok

What TikTok Academy is, what it currently offers and how to convert your itineraries, courses, videos and webinars into a business-related learning plan.

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Visual Guide to Create Ads in TikTok Ads

Digital advertising

TikTok Ads Manager: How to create and optimize effective campaigns

Guide to structure campaigns in TikTok Ads Manager, prepare measurement, develop creativities, manage audiences and optimize with business criteria.

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TikTok for Business Visual Identity

Social media

TikTok for Business and Business Center: How to organize marketing in TikTok

What's the difference between TikTok for Business, Business Center, Ads Manager and the company account, and how to organize equipment, assets, permissions and measurement.

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Item page: The importance of good web positioning for the success of online stores

SEO and ecommerce

The importance of good web positioning for the success of online stores

The success of online shops depends on the target customers knowing they exist.

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