Selling in Amazon Turkey (Amazon.com.tr)

This content is part of the Sitelicon editorial archive. It retains the information available on the date of publication; the conditions, tools and requirements of the platforms may have changed.

Amazon.com.tr It is already available for sellers to use through their EU account as a new country option. To help expand their sellers’ business, Amazon.com.tr will synchronize their eligible products with their Central Seller account in Turkey.

Amazon uses the “Build International Listings (BIL)” tool to synchronize its lists and prices, from the active selection of all your products in the Amazon EU market.

Turkey is a transcontinental country, with most of its territory located in Western Asia (97%) and a smaller one in Europe (3%), with 814,578 km2 of surface, the language spoken is Turkish. Ankara is the capital of Turkey with a population of 4,140,890 which makes it the second most populated city after Istanbul. For more information, you can see the Icex page that offers the Country and a economic and trade report on Turkey.

Once the Cross Border Fulfill with FBA is launched on April 6, 2022, its products will be automatically available to the entire Turkish population. It should be noted that in the prices in Amazon.com.tr are in Turkish lire (TRY).

You can find the exchange rate from the €to TRY doing click here. In case you don’t want to sell on Amazon.com.tr, you can remove the connection.

What kind of product selection can you synchronize?

You can synchronize the selection you have chosen from FBA that can currently be exported to Turkey and the prices on your market are already active. For your FBA (Fulfill by Amazon) lists, Amazon will synchronize your prices from your home market BIL, adjusting to the Turkish currency (TRY) exchange rate.

For your Amazon Logistics Lists (FBA):

• The VAT differences that exist between the BIL home market (it is in line with the regular prices to reflect currency conversion fluctuations in different market types) and Turkey. For example, if a product is sold for €10 if the product price is synchronized it would cost 160 TRY, always taking into account the differences that may be available from VAT, as in Germany (which is 19%) and Turkey (which is 18%).

• The differences in compliance rates (determined according to the cross-border compliance option you have chosen and the dimensions and weight of your product) between the BIL and Turkey home market. Amazon logistics (FBA) will easily make shipments to Turkey.

How can I sell in Amazon Turkey?

To sell on Amazon Turkey, you first need to create a seller account on Amazon. If you already have a seller account on Amazon, you can add Amazon Turkey as one of your online stores. If you don’t have a seller account on Amazon, you must create a new account and provide the required information.

Once you have created your Amazon Turkey seller account, you can start publishing your products. Make sure you add detailed descriptions and high-quality photos to attract buyers. You also have to set the price of your products and decide whether to offer free shipping or not.

How can I maximize my sales in Amazon Turkey?

To succeed in Amazon Turkey, you must follow some best online sales practices:

• Make sure you have enough inventory: It is important to keep your inventory up to date so you can meet the demands of the buyers. If you can’t meet the orders, the buyers can leave negative comments that will affect your reputation online.

• Set competitive prices: Make sure you set competitive prices for your products so that buyers choose your product over the product of competition.

• It offers an excellent customer service: Providing an excellent customer service is an important part of online sale. It quickly answers buyers’ questions and resolves problems quickly and efficiently.

• Get good ratings and comments: Buyer’s good ratings and comments are important to build your reputation online. Always ask buyers to leave comments and respond to any negative comments professionally.

• Promote your products: Take advantage of Amazon’s advertising tools to promote your products and increase your online visibility. You can use sponsored ads, promotions and discounts to attract buyers.

What are the VAT requirements?

There is no need to have a tax register in Turkey to be able to register for the Cross Border Fulfill program. That’s why Amazon.com.tr recommends that if you have doubts about this you can consult with your tax advisor.

What do you have to do before you sell on Amazon.com.tr?

• Check your lists and prices.

• Review Amazon logistics rates for Turkey

Once you have reviewed everything you can already prepare your business for the launch of the products you will sell, and to become one of the first sales partners in cross-border compliance with Amazon’s logistics on Amazon.com.tr.

When the Cross Border Fulfill for Amazon.com.tr has been launched on April 6, 2022, its products will be offered to all Turkish customers.

Sitelicon Ecommerce Services is a company specialized in helping brands and manufacturers in the online sale of their products, since 2005.