Selling in Amazon Custom

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Amazon Custom is a program that works as a separate Amazon store, this program allows you to offer custom and custom-made products.

Buyers can customize their products by making them even more unique by adding their own name, images, photos or even some logo from their company or brand. In addition to this, sellers can also provide a list of customization options.

Thanks to the new product lists in Amazon, it is now much easier and faster to create customizable products and offer a unique purchase experience. Customized products appear in the Amazon store as well as its specified department.

Amazon Custom has four types of customization:

• Text personalization: allows customers to add a text to the products through the color and font options that the seller has specified in Central Seller. Each surface accepts up to 5 text tables (with a limit of 200 words each) and up to 20 letter colors. This option can be used in engraving, embroidery, etc.

• Dispersible menu (“product configuration” or “options”): This drop-down menu allows you to create a series of options in drop-down menu format where customers can select how to design their own product. Each surface receives up to a maximum of 5 options or text tables with miniature images. In case buyers use this option, they are charged an additional fee for using certain customization options.

• Image personalization: This option allows customers to customize the product by uploading their own image, and can also implement text tables to their images.

• Data input or notes customization: This type of customization allows customers to include notes or other text that does not affect the preview of the custom product. Customers can use this type of customization if they want to indicate custom measures or add notes.

Customers can use all types of customization in a product. Also the new experience of adding products allows sellers to get a live preview of the product before being published to minimize any type of listing error that

there is and to ensure an ideal experience for the customers.

Through the Amazon Custom program, sellers can enable product customization in almost all categories of Amazon, as well as activate a list of customizable products in any category in which you are authorized to sell. Currently, the use of these Amazon Custom functions is free for professional vendors.

What does Amazon Custom offer to sellers?

• Use the four types of customization at the same time in a single product list. Amazon allows to offer up to 5 surfaces with 10 customizations each and more than 100 options.

• You can choose from more than 100 prefilled sources or you can load up to 20 custom sources.

• Each text field may have a different color type assigned.

• Sellers can choose which type of characters can be used by customers, including letters, numbers, capital letters and even emojis.

• You can select the amount of text lines a buyer can use in a customization field, also allows customers to stack text into a field.

• Customers can choose to upload one or more images to personalize them.

• You can get a preview of your listings before you post them to make sure you are offering the experience you want.

How does the program work?